Fox sees Blu-ray DVDs gaining edge

NEW YORK (Reuters) - Fox Filmed Entertainment sees the Sony-led Blu-ray high definition DVDs winning the next generation DVD technology battle on the back of widespread Hollywood support and the release next year of the PlayStation 3 video game console, Fox’s co-chairman said on Thursday.

“In terms of the number of companies involved, the PS3 (PlayStation game console) momentum and the level of content that is committed to Blu-ray, it does seem to have a pretty strong lead,” James Gianopulos, co-chairman of Fox Filmed Entertainment, said at the Reuters Media and Advertising Summit in New York.

“We believe that Blu-ray not only has the superior technology and backing in terms of strength to market but also the superior content protection,” Gianopulos added.

The media and technology industry is racing to offer next generation DVDs that offer higher definition video amid a spike in sales of flat screen high definition television sets, but many in the industry are concerned the dueling new DVD standards will confuse consumers and slow early growth.

The Sony 6758.T-led Blu-ray DVD technology, which will be built into Sony's PlayStation 3 video game console next year, is fighting a consortium that includes Toshiba Corp. 6502.T that has developed the HD DVD format.

Gianopulos said Fox has no plans to release movies in HD DVD.

Fox is a division of global media conglomerate News Corp. NWS.NNWSa.N, run by Rupert Murdoch.