SEATTLE (Reuters) - French advertising company Publicis Groupe SA (PUBP.PA) is the front-runner to buy Microsoft Corp’s (MSFT.O) digital ad agency Razorfish, the Wall Street Journal reported on Wednesday, citing unnamed sources it said were familiar with the matter.
Publicis has bid $500 million to $600 million for Razorfish, the Journal reported.
Publicis and Microsoft did not immediately respond to requests for comment.
Microsoft has not confirmed it is attempting to sell Razorfish, despite numerous reports on a sale process. Publicis Chief Executive Maurice Levy said last month the firm would be “nice to have” if it were for sale.
Reporting by Bill Rigby; editing by Carol Bishopric