NBC, CBS reject Ground Zero mosque ad

LOS ANGELES (Hollywood Reporter) - Two major broadcasters have rejected an advertisement that urges viewers to protest a mosque being constructed two blocks from Ground Zero.

NBC and CBS have refused to air the one-minute commercial, sponsored by the National Republican Trust PAC.

The ad -- labeled inflammatory by critics -- mixes images of 9/11 and Muslim militants while slamming a controversial proposal to build a mosque and Muslim community center in lower Manhattan.

“To celebrate that murder of 3,000 Americans, they want to build a monstrous 13-story mosque at Ground Zero,” says the narrator over images of the destroyed World Trade Center. “This ground is sacred, where we weep, they rejoice ... that mosque is a monument to their victory.”

Yet in rejecting the ad, NBC Universal advertising standards manager Jennifer Riley didn’t take issue with the content, but rather the vague construction of its narration.

“An ad questioning the wisdom of building a mosque at ground zero would meet our issues of public controversy advertising criteria,” she wrote. “However, this ad which ambiguously defines ‘they’ as referenced in the spot makes it unclear as to whether the reference is to terrorists or to the Islamic religious organization that is sponsoring the building of the mosque.”

Reps from the other two major broadcasters, ABC and Fox, said they had no knowledge of the ad being submitted to their networks.