September 26, 2019 / 1:09 PM / 2 months ago

Nestle launches plant-based burger in the United States

A logo is pictured during the 152nd Annual General Meeting of Nestle in Lausanne, Switzerland April 11, 2019. REUTERS/Denis Balibouse

(Reuters) - Food giant Nestle launched its “Awesome” vegan burgers in the United States on Thursday, seeking to tap into the country’s growing craze for plant-based meat.

The announcement by the Swiss-based company coincided with the launch of tests of Beyond Meat patties in North American restaurants by McDonalds, which is Nestle’s partner in the plant-based category in Germany.

Nestle's Sweet Earth brand will also roll out "Awesome Grounds," made with the same plant-based protein that goes in to the burgers. (bit.ly/2m1mUfx)

Reporting by Siddharth Cavale in Bengaluru; editing by Patrick Graham

0 : 0
  • narrow-browser-and-phone
  • medium-browser-and-portrait-tablet
  • landscape-tablet
  • medium-wide-browser
  • wide-browser-and-larger
  • medium-browser-and-landscape-tablet
  • medium-wide-browser-and-larger
  • above-phone
  • portrait-tablet-and-above
  • above-portrait-tablet
  • landscape-tablet-and-above
  • landscape-tablet-and-medium-wide-browser
  • portrait-tablet-and-below
  • landscape-tablet-and-below