Netflix, Russia's NMG group team up for fully Russian service

FILE PHOTO: Small toy figures are seen in front of diplayed Netflix logo in this illustration taken March 19, 2020. REUTERS/Dado Ruvic/Illustration

MOSCOW (Reuters) - Streaming giant Netflix and Russia’s National Media Group (NMG) have set up a partnership to run the U.S. group’s Russian service, they said on Wednesday.

Netflix’s international version has been available in Russia since 2015. NMG is a leading private media holding in the country.

Starting from mid-October, Netflix’s service in Russia will be available with local payments options, Russian subtitles and local films, a Netflix representative told Reuters.

National Media Group will become the operator of Netflix service in Russia, Olga Plaskina, NMG chief executive, said in a statement.

Reporting by Nadezhda Tsydenova; writing by Polina Devitt; editing by Emelia Sithole-Matarise and Louise Heavens