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Nissan to invest $1.5 billion in Brazil plant: source
September 27, 2011 / 7:50 PM / 6 years ago

Nissan to invest $1.5 billion in Brazil plant: source

SAO PAULO (Reuters) - Nissan Motor Co (7201.T), Japan’s No. 2 automaker, is planning to invest $1.5 billion to build a factory in Brazil that might produce electric cars, according to a source with knowledge of the plans.

<p>Nissan Motor Co's logo is seen as a car and visitors are reflected on a window at the company showroom in Yokohama, south of Tokyo June 23, 2011. REUTERS/Toru Hanai</p>

“They’re talking about producing 220,000 cars per year ... budget cars, electric cars, three or four models,” the source told Reuters on Tuesday. The most likely sites for the plant are in Rio de Janeiro state, the source said, expecting an official announcement early next month.

A Nissan representative in Brazil confirmed plans for a factory in the country producing around 200,000 vehicles annually, but declined to comment on details. In June, Nissan said a new plant in Brazil would ease reliance on Mexican production for the South American market.

The focus on South America comes as Nissan CEO Carlos Ghosn said this month the carmaker may need to eventually cut back production in Japan if the yen stays near its current “uncompetitive” level, hurting the profitability of operations there.

Brazil’s government said this month it was raising taxes on imported autos to encourage greater investment in the country’s car industry. The national automakers’ association Anfavea sees the measure spurring investments, currently estimated at $19 billion in the five years through 2015.

Brazil is a key growth market for the world’s biggest automakers, including Italy’s Fiat SpA FIA.MI, Germany’s Volkswagen AG (VOWG.DE) and U.S.-based General Motors Co (GM.N) and Ford Motor Co (F.N).

Nissan and other Asian automakers still lag those big four producers in Latin America’s largest economy, but are increasing their presence, including planned factories for Chinese brands Chery and JAC Motors.

A new factory would allow Nissan to ramp up growth in the world’s fourth-largest auto market, where it currently shares a plant in Parana with French partner Renault SA (RENA.PA).

Nissan sold nearly 37,000 cars and light trucks in Brazil through August this year, compared with nearly 20,000 in the first eight months of 2010, making it the country’s No. 12 carmaker by sales, according to dealer association Fenabrave.

Writing by Brad Haynes; editing by Andre Grenon

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