for-phone-onlyfor-tablet-portrait-upfor-tablet-landscape-upfor-desktop-upfor-wide-desktop-up

Breakingviews - The Exchange: PMI CEO Andre Calantzopoulos

ZURICH (Reuters Breakingviews) - The boss of the $110 bln tobacco giant is on a quest to get the world to stop smoking cigarettes and switch over to heated tobacco, mainly PMI’s Iqos brand. Calantzopoulos has a lot of dedicated customers to win over, but he tells Rob Cox how governments might lend him a hand.

Breakingviews

Reuters Breakingviews is the world's leading source of agenda-setting financial insight. As the Reuters brand for financial commentary, we dissect the big business and economic stories as they break around the world every day. A global team of about 30 correspondents in New York, London, Hong Kong and other major cities provides expert analysis in real time.


Sign up for a free trial of our full service at https://www.breakingviews.com/trial and follow us on Twitter @Breakingviews and at www.breakingviews.com. All opinions expressed are those of the authors.

for-phone-onlyfor-tablet-portrait-upfor-tablet-landscape-upfor-desktop-upfor-wide-desktop-up