March 17, 2009 / 8:49 AM / 10 years ago

NBC's "Kings" dethroned in ratings

LOS ANGELES (Hollywood Reporter) - NBC’s “Kings” had a devastating premiere Sunday night.

Despite generally positive reviews, with some calling the project the most original new drama of the season, “Kings” drew only 6 million viewers and was the lowest-rated program between 8 and 11 p.m. on a major broadcast network.

Its two-hour debut was on par with this season’s other bottom-of-the-barrel premieres, like last week’s reality show “Chopping Block” and former Friday night adventure “Crusoe.”

Nobody expected “Kings,” an allegorical story retelling “King David” in modern times, to break from the gate as a major hit — especially after the network moved the show from its originally planned slot of Thursdays at 10 p.m. to Sundays at 8 p.m. But neither did observers expect a fully budgeted scripted drama with a standard marketing push to open to this modest a number.

“Kings” didn’t much help NBC’s “Celebrity Apprentice” (6.7 million) at 10 p.m., but the ambitious sci-fi allegory of “Kings” is no sure audience match for the celeb-reality of “Apprentice.”

ABC won the night with “Desperate Housewives” (14.4 million) and “Brothers & Sisters” (10.6 million), both up several notches from last week, along with “Extreme Makeover: Home Edition” (9.4 million).

CBS was second with on-par editions of “The Amazing Race” (10.4 million), “Cold Case” (12.9 million) and “The Unit” (10.9 million). Fox placed third with “The Simpsons” (6 million), “King of the Hill” (5.4 million), “Family Guy” (7.2 million) and “American Dad” (5.8 million).

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