Exclusive: Kremlin hopes big companies and prize draws will boost Putin vote turnout

MOSCOW (Reuters) - The Kremlin has asked some Russian companies to mount internal information campaigns to boost turnout in a nationwide vote on constitutional reforms that could allow President Vladimir Putin to keep power until 2036, documents seen by Reuters show.

FILE PHOTO: Russian President Vladimir Putin delivers a speech during a ceremony in Sevastopol, Crimea March 18, 2020. Alexander Nemenov/Pool via REUTERS

The documents, sent to at least three large private companies to help them explain the reforms and voting procedures to employees, also show a prize draw will be held near polling stations to attract voters, offering those who vote the chance to win a car or apartment.

Reuters could not ascertain how many companies had received the documents or whether state firms had received the same advice. The Kremlin and the Central Election Commission did not respond to requests for comment.

Though encouraging turnout is legally permissible, the draw will enable companies to check which of their employees has voted, as those who enter the draw will receive a unique QR (quick response) code that means they can be traced.

A high turnout would be likely to improve the already high chances of the constitutional changes being approved in the vote, which is taking place over seven days - from June 25 until July 1 - to reduce the risk of spreading COVID-19.

It would also help the Kremlin show there is wide public support for the changes, which include an amendment that would allow Putin two more six-year terms as president if re-elected. Current constitutional limits bar him from seeking re-election when his mandate ends in 2024.

The Kremlin has said the constitutional reforms are needed to enshrine key rights.

Authorities have tried to boost turnout before, by laying on free food and entertainment near polling stations.

During Putin’s 2018 re-election campaign, voters were encouraged to take polling station selfies in a contest to win modest prizes. Several people told Reuters at the time their bosses had told them to take part to prove they had voted.

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The documents, authenticated by three corporate sources, include a note to companies explaining what they called Project “Mobilisation in companies 2020” and a timetable with instructions on how to encourage employees to vote.

In a section entitled “Additional information on those who did not vote at the polling station on election day,” the advice to companies is: “(Send a) reminder of the need to vote (by telephone, SMS or text message)’.”


One of the documents sent to companies offers talking points for discussions with employees entitled “Answers to tricky questions”. The first hypothetical question is: ‘Is it true that Putin is changing the constitution for himself so that he can remain in power?’”

Part of the suggested response is: “Putin is doing this for us so that whoever comes after him could not collapse the country like (Mikhail) Gorbachev and (Boris) Yeltsin did.”

The briefing note also told company bosses to tell staff that Putin had been forced to change his mind about how he conducted a power transition because of global instability.

“Putin could stay in power without any official title,” said the document. “Putin is Russia’s national leader.”

Opinion polls suggest the constitutional reforms are likely to be approved, but turnout is important for the Kremlin.

Putin’s approval rating is 59%, according to Levada, an independent pollster whose research the Kremlin has said it is not inclined to trust. Though high by most countries’ standards, it is at its lowest since 1999.

Polls show people’s willingness to protest has risen as lower oil prices and a prolonged lockdown have battered the economy, unemployment has risen, and a Kremlin plan to reverse years of falling real wages has been knocked off course.

Opposition politician Yevgeny Roizman said the information campaign was a “show” intended to boost turnout for Putin, who said on Sunday he was considering seeking re-election if the constitutional changes were approved.

“Without a mass turnout, the show does not have any meaning. It’s shameful to take part (in the vote),” Roizman wrote on Twitter.

Participants in the draw will answer questions about the constitution. Those who answer correctly will have the chance to win prizes. Four officials in different regions confirmed to Reuters the fact that they would be issued with unique QR codes.

During the first six days of early voting, firms will pass back that information to an entity called “the Project Office” at the end of each day, the documents say.

On July 1, the main voting day, information will be relayed back every two hours.

At least nine of over 80 regions, including Moscow, have announced draws so far. Organisers in three regional capitals - Irkutsk, Buryatia and Tula - told Reuters the idea to hold such draws near polling stations and use QR codes was their own.

Writing by Andrew Osborn, Editing by Timothy Heritage