LOS ANGELES (Hollywood Reporter) - Video game designer Will Wright has signed a development deal with Science Channel to produce programing for the network.
Wright is co-founder of Maxis (now part of Electronic Arts) and designer of hit game series “The Sims.” He is charged with creating series and specials for Science that explore topics including time travel, different worlds and the future. Each program will have online and interÂactive components and will attempt to reflect the sensibility of Wright’s video game work.
“I want to take the way he engages an audience in gaming and bring that into a show,” Science Channel GM Debbie Myers said.
The partnership reflects Myers’ strategy to expand the network’s programing from science-based content to shows that explore creativity. Science recently made headlines by partnering with Steven Spielberg for a documentary on rebuilding the World Trade Center site.
Wright’s most recent game was 2008’s “Spore”; last year, he founded the entertainment think tank Stupid Fun Club.