LAS VEGAS (Reuters) - Microsoft Corp expects its Internet-based television platform to get its one millionth customer in the first quarter of this year as telephone companies taking on cable and satellite carriers roll out the software service.
Microsoft has spent the last decade trying to crack the TV software market with billion-dollar investments in cable and telecom companies, numerous attempts at set-top box technology and the acquisition of WebTV, a service to allow people to browse the Internet through a TV set.
The investments did not pan out, but analysts see this latest milestone as an improvement. The newest set-top box technology, called Mediaroom, delivers TV over high-speed Internet networks using Internet Protocol Television (IPTV) software.
“Passing a million set-top boxes, that’s a pretty significant mark even if it’s on a global scale,” said Vince Vittore, senior analyst at Yankee Group. “This is validation that they are in the market and a viable competitor.”
AT&T, the largest U.S. phone company, plans to offer its Mediaroom-based U-verse service to 30 million homes by 2010 compared to an earlier plan for 17 million homes with access to the service in 2008.
The phone company has said it expects to end 2008 with more than 1 million U-verse video customers. Microsoft has already passed one million set-top boxes, since some customers already have more than one box.
German conglomerate Siemens AG beat Microsoft to market with small IPTV roll-outs in Europe and Asia, but 13 telephone carriers around the world including AT&T, BT Group and Deutsche Telekom AG
have deployed Mediaroom with another eight carriers testing the service.
Enrique Rodriguez, who heads Microsoft’s TV business, said reaching one million customers shows that concerns about the service’s ability to expand are unfounded and the task now will be to sign up more operators and move into new markets.
Speaking to Reuters before Microsoft’s formal announcement on Sunday at the Consumer Electronics Show in Las Vegas, Rodriguez said he expects the customer base to multiply this year from its one million mark.
“The growth curve will be shaped like a hockey stick. It’s going to be much more aggressive than linear,” said Rodriguez.
Microsoft’s IPTV matches the features offered by cable and satellite television providers with some additional bells and whistles, such as faster channel changing and program surfing with picture-in-picture capability.
Redmond, Washington-based Microsoft unveiled a new feature for Mediaroom on Sunday called DVR Anywhere. It allows users to watch recorded television shows on any television in the home as long as one of the set-top boxes comes with a hard drive.
(Editing by Phil Berlowitz)