Julius Baer will initially hold 40 percent of the joint venture’s initial registered capital of 1.8 billion baht ($58 million) while SCB, Thailand’s second-largest bank by assets, will own 60 percent, the two firms said on Thursday.
Thailand’s wealth market is estimated at around $300 billion, with a rapidly growing population of about 30,000 high net worth individuals, the BCG Global Wealth Report 2017 said.
The Thai wealth management industry is still in its “nascent stages,” SCB chairman Vichit Suraphongchai told reporters.
SCB, which serves 13 million clients with $23 billion assets under management (AUM), hopes that the new joint venture will help double the size of its private banking AUM in the next 3-5 years, its CEO Arthid Nanthawithaya said in a statement.
Thailand’s growing economy and rising wealth have lured some global private banks to set up an onshore presence, with Credit Suisse (CSGN.S) launching wealth management in Thailand in 2016.
SCB was also interested in bringing wealth management services to Cambodia, Laos, Myanmar and Vietnam, Nanthawithaya said, while the venture was in line with the Swiss bank’s strategy of expanding footprint in Asia, where it was surveying markets, Julius Baer CEO Bernhard Hodler said in an interview.
Hodler, who took over as CEO last November, said this could be through M&A, hiring a team or a joint venture.
Another Swiss private bank, Lombard Odier, is a partner of Thailand’s third-ranked bank, Kasikorn Bank Pcl (KBANK.BK), while regional rivals like Malaysia-based CIMB (CIMB.KL) and Singapore’s United Overseas Bank (UOBH.SI) also have wealth management units in Thailand.
The Julius Baer-SCB venture will operate via companies in Thailand and Singapore. The Swiss private bank will have the option to increase its stake to 49 percent over time. the banks said in the statement.
Reporting by Sumeet Chatterjee; Additional reporting by Chayut Setboonsarng; in BANGKOK; Editing by Muralikumar Anantharaman and Alexander Smith