January 4, 2011 / 2:57 AM / 9 years ago

Bigger revenues and attendance for Broadway in 2010

The marquee for the Broadway show "Spider-Man: Turn Off The Dark" is seen outside the Foxwoods Theatre in New York December 21, 2010. REUTERS/Shannon Stapleton

NEW YORK (Reuters) - Blockbuster musicals targeting families and tourists such as “Wicked”, “The Lion King” and “The Addams Family” helped Broadway to an increase in gross revenues for 2010.

The top 40 theaters took in a total $1.037 billion compared to $1.004 billion in 2009, according to figures released on Tuesday by The Broadway League, which represents producers and theater owners.

While several shows closed at the end of the year and some struggled to sell tickets, premium seats at the front of the theaters, which can sell for as much as $300, have helped Broadway increase revenue in recent years.

The number of people attending shows also rose in 2010 to 12.11 million from 11.88 million in 2009, the league said.

This past holiday week between Christmas and New Year’s Eve — traditionally one of Broadway’s busiest and most profitable weeks — helped boost sales despite snowy weather in Manhattan. “Wicked,” for one, set a record for the highest grossing show in a single week in Broadway history, collecting $2.22 million for eight performances.

Other consistently top-grossing shows also stood out. “The Lion King,” grossed US$1.9 million and “The Addams Family,” continued to defy critical reaction, grossing US$1.4 million.

The troubled new “Spider-Man” musical, which has suffered cast injuries and opening delays, grossed $1.88 million during the week.

Reporting by Christine Kearney, editing by Bob Tourtellotte

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