Starbucks to pause paid advertising across social media to help stop hate speech

A Starbucks store sign is shown during the coronavirus disease (COVID-19) outbreak in Valparaiso, Chile April 9, 2020. REUTERS/Rodrigo Garrido

(Reuters) - Starbucks Corp SBUX.O will pause advertising on all social media platforms as it explores the best ways to help stop the spread of hate speech, the company said in a statement on Sunday.

The company will "have discussions internally and with media partners and civil rights organizations to stop the spread of hate speech," the statement here said.

A CNBC report here on Sunday added that this social media pause by Starbucks will not include YouTube, which is owned by Alphabet Inc's GOOGL.O Google. It will continue to post on social media without paid promotion.

It also said that though Starbucks is pausing advertising, it is not joining the “Stop Hate For Profit” boycott campaign, which kicked off earlier this month.

More than 160 companies, including Verizon Communications VZ.N and Unilever Plc ULVR.L, signed on to stop buying ads on Facebook Inc FB.O, the world's largest social media platform.

Reporting by Juby Babu in Bengaluru; Editing by Lisa Shumaker