LOS ANGELES (Hollywood Reporter) - Warner Bros. was the top Hollywood studio by market share for a third year in 2010, despite suffering a drop in ticket sales even as overall industry revenues were flat.
The studio led the pack in North America with a $1.89 billion gross, giving it 18.3 percent of the total revenue pie. Its top-grossing films were “Inception” ($292.5 million), and “Harry Potter and the Deathly Hallows Part 1” ($283 million). In 2009, the studio claimed a 19.8 percent share and a total take of $2.1 billion.
Overall domestic revenue for 2010 came in just below $10.57 billion, down less than 1 percent from the record $10.6 billion earned in 2009.
It was only the second time in history that domestic revenue has jumped $10 billion. However, attendance dropped more than 5.2 percent in 2010 from the previous year, the second biggest dip in a decade.
The discrepancy was attributed to a stiff 3D-fueled increase in the average ticket price, from $7.46 in 2009 to $7.85 in 2010 (midyear, the average price jumped to $7.95, then went back down in the fall to $7.85).
Paramount held at No. 2 in 2010 with roughly 16.1 percent, as its films collected more than $1.67 billion. Its top performers were a pair it distributed for other studios, Marvel’s “Iron Man 2” ($312 million) and DreamWorks Animation’s “Shrek Forever After” ($238 million). In 2009, the studio’s market share was 13.9 percent on $1.48 billion in sales.
Thanks largely to the 2009 release “Avatar,” 20th Century Fox jumped one place to No. 3 with roughly $1.45 billion and a 14 percent share. Otherwise, Fox had a lackluster year domestically. In 2009, it earned $1.39 billion,. good enough for a 13.1 percent share.
Disney rose one place to No. 4, with $1.4 billion and a 13.6 percent share, up from $1.2 billion and 11.6% in 2009.
Sony fell two places to No. 5 with $1.26 billion and a 12.3 percent marketshare, down from $1.46 billion and a 13.7 percent share in 2009.
Universal had enough tough year, holding at No. 6 with 8.2 percent and a $842.2 million haul. In 2009, it pulled in $890 million, which was good enough for an 8.4 percent share.