Google to acquire GIF platform Tenor

FILE PHOTO - The Google logo is shown reflected on an adjacent office building in Irvine, California, U.S. August 7, 2017. REUTERS/Mike Blake

(Reuters) - Alphabet Inc’s Google said on Tuesday it would acquire GIF platform Tenor to help enhance search and sharing of animated images.

Google did not disclose the purchase price but said in a blog post here that Tenor will continue to operate as a separate brand.

Tenor said in a separate blog post that it had over 300 million users in 2017 and crossed 12 billion search requests per month this year.

The GIF Keyboard maker added its founders David McIntosh, Erick Hachenburg and Frank Nawabi will continue to lead the company.

Reporting by Shariq Khan in Bengaluru; Editing by Sriraj Kalluvila