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Oddly Enough

Temasek stake values 'Salt Bae' Turkish restaurant owner at $1.2 billion

FILE PHOTO - A Temasek logo is seen at the annual Temasek Review in Singapore July 7, 2016. REUTERS/Edgar Su

ISTANBUL (Reuters) - Singapore’s Temasek and Britain’s Metric Capital have bought into Nusr-Et steakhouse owner D.ream in a deal valuing the Turkish firm at $1.2 billion.

Nusr-Et was made famous by butcher-turned-social media star Nusret Gokce, who went viral under the nickname “Salt Bae” in 2017 after posting videos of himself salting meat.

Salt Bae’s distinctive cobra-like manoeuver earned Gokce more than 12 million Instagram followers and has helped launch Nusr-Et restaurants in the Middle East, New York and Miami.

Dogus Restaurant Entertainment and Management (D.ream), which has a presence in 170 locations in 12 countries, said on Monday state-owned Temasek Holding and Metric Capital had paid $200 million for a 17 percent holding.

Reporting by Ebru Tuncay; Writing by Ali Kucukgocmen; Editing by David Dolan and Alexander Smith

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