January 9, 2018 / 3:07 PM / 5 months ago

Twitter, Snapchat tie up with Fox to provide coverage of FIFA World Cup

(Reuters) - Twenty First Century Fox Inc’s Fox Sports is partnering with Twitter Inc to stream a live show and Snap Inc’s Snapchat to showcase stories with matchday highlights on the FIFA World Cup soccer tournament to be hosted in Russia later this year.

FILE PHOTO: People holding mobile phones are silhouetted against a backdrop projected with the Twitter logo in this illustration picture taken in Warsaw September 27, 2013. REUTERS/Kacper Pempel/File Photo

Fox Sports would produce the show, which will be streamed from Moscow's Red Square on each match day and provide previews, recaps and near real-time video highlights for each game, the company said. (foxs.pt/2CWELe4)

Fox said the coverage of the tournament, taking place from June 14 to July 15, will be available in the United States and can be seen using the @FOXSports and @FOXSoccer Twitter handles.

Fox Sports will also produce magazine-like editions of content for Snapchat’s mobile-first audience, called Publisher Stories.

The Publisher Story on Snapchat will record the day-by-day highlights of the month-long tournament through recaps, previews and features produced specifically for Snap.

FILE PHOTO: The 21st Century Fox logo is seen outside the News Corporation headquarters in Manhattan, New York, U.S. on April 29, 2016. REUTERS/Brendan McDermid/File Photo

Snapchat will also produce FIFA World Cup “Our Stories,” featuring video highlights of goals and other key moments provided by Fox Sports.

Live-streaming has been one of Twitter’s biggest focus areas since last year as it seeks to attract new users.

The company had previously signed a multi-year deal with the U.S. National Football League to live-stream pre-game coverage as well as a 30-minute show.

Snapchat has also done something similar by previously partnering with Discovery Communications Inc’s Eurosport for a European, multi-language deal that will see Winter Olympics content held this year as part of Snapchat’s ‘stories’ feature.

Reporting by Arjun Panchadar in Bengaluru; Editing by Saumyadeb Chakrabarty, Bernard Orr

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