Some analysts put the scale of the move down to a squeeze on negative “short” bets against the company that have made it the most betted-against stock on the S&P 500, also saying forecasts for 2018 were not as bad as some on Wall Street had feared.
The company still racked up another quarterly loss, largely from restructuring costs and a tax charge. Eliminating those items it broke even, in line with expectations, according to Thomson Reuters I/B/E/S.
“While investors may cheer the modest upside on Under Armour’s top line and 2018 guidance that looks pragmatic, the fourth quarter provides a stark reminder that the company has a long road ahead of it,” William Blair analyst Sharon Zackfia said in a note.
The company has been trying to transform its business in a fiercely competitive U.S. sportswear market that has seen prices sink, retail sports stores go bankrupt and its own sales growth drop sharply.
Management embarked on a plan last year to cut jobs and close stores and focus on selling directly to consumers through its online and own-brand stores, also signing models Kendall Jenner and Bella Hadid in a major marketing push.
The company also launched HOVR, a bluetooth connected performance running shoe earlier this year, which it said would be backed by the “largest, most comprehensive (marketing) campaign” in Under Armour history.
It said 2018’s performance initially would be similar to 2017 as strength in its online business would be offset by its contraction from the wholesale department store market.
In the current quarter sales are expected to be flat, while revenue in North America, its biggest market, are expected to decline in the mid-single-digit percentage range this year.
Still, direct-to-consumer sales rose 11 percent in the fourth quarter, while international revenue, especially in the Asia-Pacific region, saw strong growth, raising overall sales 5 percent to $1.37 billion.
Analysts on average were expecting net revenue of $1.31 billion.
The company reported a loss of $87.9 million, or 20 cents per Class C share, in the quarter ended Dec. 31, compared with a profit of $103.2 million, or 23 cents per share, a year earlier.
Under Armour also said it would take further steps to restructure its business by closing facilities and terminating leases, resulting in a pre-tax charge between $110 million and $130 million this year.
Additional reporting by Siddharth Cavale in Bengaluru; Editing by Shounak Dasgupta