(Reuters) - Google Inc now has the best reputation in corporate America, according to a poll by Harris Interactive released on Monday.
The Web search company displaced Microsoft Corp in the No. 1 spot, while the maker of Windows software fell to 10th place. Chipmaker Intel Corp, food company Kraft -- which hadn’t even factored into the top 60 last year -- Warren Buffett’s investment company Berkshire Hathaway Inc and Japanese automaker Honda Motor Co all found their way into the top 10, the Harris Interactive Reputation Quotient survey found.
Below is a list of the top 10 best-known U.S. companies by reputation, followed by their rank in last year’s survey:
1. Google 4
2. Johnson & Johnson 2
3. Intel 16
4. General Mills Inc 6
5. Kraft Foods Inc not listed
6. Berkshire Hathaway 21
7. 3M Co 3
8. Coca-Cola Co 5
9. Honda 14
10. Microsoft 1
Our Standards: The Thomson Reuters Trust Principles.