September 22, 2008 / 3:20 PM / 10 years ago

Campaign focus on McCain vs. Obama debates

CHICAGO (Reuters) - After months of long-distance political brawling, Republican John McCain and Democrat Barack Obama meet face-to-face on Friday in the first of three debates that could prove crucial in a tight race for the White House.

Presidential nominees Senator John McCain and Senator Barack Obama are shown in this combination of file photographs from campaign stops from July 18, 2008 in Warren Michigan (McCain) and August 4, 2008 (Obama) in Lansing, Michigan. REUTERS/Rebecca Cook/Files

The 90-minute encounters are expected to draw huge television audiences and give undecided voters their first chance to directly compare the two presidential contenders before the November 4 election.

The historic nature of the campaign — Obama is the first black presidential nominee of a major party — and the urgency of war in Iraq and a meltdown on Wall Street lends further drama to a series of debates that will overshadow all other campaign activity in the next three weeks.

The audience for the debates is expected to dwarf the approximately 40 million television viewers who watched each candidate give an acceptance speech at their nominating conventions.

“This could be the crucial moment in this campaign. You get relatively few chances to make a lasting impression,” said Steven Schier, a political scientist at Carleton College in Minnesota.

Opinion polls show many voters remain undecided or persuadable as the White House race nears its final stretch. Obama, 47, a first-term Illinois senator who is relatively new to the national scene, has had a particularly difficult time easing voter concerns.

“Obama seems unable to close the deal with voters, and this is his best and probably last chance to allay whatever doubts remain about him,” said Alan Schroeder of Northeastern University in Boston, who has written a history of presidential debates.

“A lot of people who are undecided wait for the debates to begin making decisions. It is when things get serious for the general public and candidates reach that last sliver of the audience that has not been paying attention,” he said.

Friday’s first debate at the University of Mississippi in Oxford will focus on foreign policy and national security, an area of strength for McCain, 72, a former prisoner of war in Vietnam who has been a staunch advocate of U.S. military involvement in Iraq.

Obama aides have tried to ramp up expectations for McCain, noting the topic plays to the strengths of the four-term senator from Arizona and 26-year veteran of Washington.

“It’s a challenging debate for us. Sen. McCain has repeatedly made the point about his extensive foreign policy experience,” said David Axelrod, Obama’s chief strategist.

The debates begin as Congress and the administration of President George W. Bush hammer out the details of a historic $700 billion bailout of financial markets that has dominated the campaign.


Axelrod said the global nature of the crisis would make it likely to be a topic in the first debate despite the focus on foreign policy. “We’ll be prepared to talk about it,” he said.

Obama heads to Tampa, Florida, on Tuesday for three days of debate preparation, and McCain is expected to spend some time in debate preparation this week before heading to Mississippi.

The vice presidential candidates, Democratic Sen. Joe Biden of Delaware and Republican Gov. Sarah Palin of Alaska, will debate on October 2. The second presidential debate is October 7 and the last one is October 15, when the economy will be the topic.

Presidential debates have rarely been decisive, but they can switch momentum or change perceptions. Democrat Al Gore was leading Bush in the polls in 2000 until his loud sighs and supposed misstatements in the first debate became an issue.

Many analysts have likened Obama’s debate task to the 1980 race when Republican Ronald Reagan challenged President Jimmy Carter. After a strong performance in the sole debate eased doubts about him, Reagan pulled away to win.

“People already think of Obama as a great orator. Now he’s got to prove himself presidential,” said David Steinberg, a political communications expert and debate coach at the University of Miami in Florida.

Both campaigns will be ready to pounce on misstatements or gaffes, particularly if they match the existing narrative about their opponent heading into the debate.

For Obama, that means any statement that feeds the perception he is inexperienced could become a flash point. For McCain, a false statement will reinforce the perception he has not been truthful in the campaign and bouts of forgetfulness could remind voters of his age.

In the era of 24-hour cable news networks, radio talk shows, late-night comics and Internet political chatter, the story line that emerges from the debate can become more important than any pronouncement in it.

Little things become big stories, like Gore’s sighs or the glance at his watch by President George Bush, the current president’s father, during a 1992 debate with Bill Clinton and Ross Perot.

“Those little moments can substitute for the debate and overtake it, and take on a life of their own,” Schroeder said.

Editing by David Wiessler

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