May 3, 2007 / 9:50 AM / 13 years ago

Ventimiglia outfits Web series for American Eagle

Milo Ventimiglia smiles at the world premiere of "Rocky Balboa" at the Chinese theater in Hollywood, California, in this December 13, 2006 file photo. The "Heroes" is directing a Web comedy series for retailer American Eagle Outfitters. REUTERS/Mario Anzuoni

NEW YORK (Hollywood Reporter) - “Heroes” star Milo Ventimiglia is directing a Web comedy series for retailer American Eagle Outfitters.

“It’s a Mall World” explores the lives and relationships of a greeter/salesgirl at an American Eagle store, two employees at a fictitious independent record store, a “slightly psychotic” girl who works in a similarly ersatz lingerie store called Glorious Chest, and a “bad-boy poseur from the requisite mall juice bar,” American Eagle said.

The series will consist of 12 five-minute “webisodes” that will air weekly at American Eagle’s web site (http://www.ae.com), starting August 2.

It will premiere on MTV in the summer, as part of American Eagle’s overall media buy with the network, and in American Eagle stores in the form of three-minute “minisodes.”

Reuters/Hollywood Reporter

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