December 14, 2018 / 12:52 PM / 2 months ago

Vietnam's Vingroup targets global markets with smartphones in tech shift

HO CHI MINH CITY (Reuters) - Vingroup, Vietnam’s top listed firm by market value, underlined its technology ambitions on Friday with the launch of its first smartphones, which it plans to sell around the world.

A couple introduce Vingroup's Vsmart phones during the launching ceremony in Ho Chi Minh City, Vietnam December 14, 2018. REUTERS/Mai Nguyen

Once a real estate and retail focused conglomerate, Vingroup became Vietnam’s first fully-fledged domestic carmaker two months ago with a business called Vinfast.

Its four Vsmart phone models are being made in its factory in Vietnam’s northern city of Haiphong, with a capacity to produce 5 million phones a year in the first stage.

“If Vinfast starts our industrial business, Vsmart is the starting point for Vingroup to develop an ecosystem of electronics and smart products,” Nguyen Viet Quang, Vingroup’s chief executive and vice chairman, said.

The Vietnamese firm wants to sell its smartphones and other smart products to all continents and has identified Russia and Spain, where it owns 51 percent of Spanish technology firm BQ, as potential markets in Europe.

In Vietnam, which has a population of 95 million, Vingroup will be looking to win market share from Samsung and Apple with its new smartphones.

Vietnam is the largest smartphone production base for Samsung, while key Apple supplier Foxconn is also considering setting up a factory.

The four Vsmart phones launched on Friday use Qualcomm’s Snapdragon 435, 430 and 660 chips and Google’s Android operating system.

They will go on sale in Vietnam from Saturday with a price range of 3.39-6.59 million dong ($145.57-$282.99).

Qualcomm and Vingroup’s technology unit Vinsmart also signed a multimode global patent license deal on Friday.

“We will not stop at smartphones and will gradually roll out other smart products,” VinSmart’s chief executive Tran Minh Trung said at the launch.

Reporting by Mai Nguyen; Editing by Alexander Smith

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