Lifestyle still the world's most expensive domain name

NEW YORK (Reuters Life!) - Sex sells and the domain name is the world’s most valued web address, selling most recently for $13 million.

In court papers filed this week, its bankrupt owner, Escom LLC., named Clover Holdings Ltd as the successful bidder for the domain name. Escom reportedly bought the domain name for $14 million in 2006.

The deal will go before a bankruptcy judge for approval on October 27. A representative at domain name marketplace said the domain name was the most expensive ever sold.

“It still holds the record for being the most valued domain name,” said a spokesman said Friday.

The auctions of simple domain names are seen as rare opportunities for Internet entrepreneurs. An auction for the domain name in 2008 attracted bids above $2.5 million.

Reporting by Edith Honan; Editing by Patricia Reaney