NEW YORK (Reuters) - Yahoo Inc said Tuesday it will launch a service called Yahoo Buzz which will use consumers’ voting to uncover the most popular content from sites across the Internet and bring them to Yahoo’s homepage, one of the Web’s most trafficked destinations.
The service, currently in trial, measures consumer votes and search patterns to identify interesting and timely stories and videos from large news sources as well as niche blogs. It said the top stories will be given primary editorial consideration for feature placement on Yahoo.com.
Yahoo said it was an example of the Internet company’s move to open up the site to more third-party publishers and make it more social and relevant to its users.
The company said as the Buzz evolves it will form the basis for an open system of publishers, advertisers and users which will offer syndication and revenue opportunities.
Reporting by Yinka Adegoke; Editing by Quentin Bryar