June 4, 2009 / 9:42 AM / 9 years ago

YouTube to premiere movie to up ad revenues: report

(Reuters) - Google Inc’s YouTube will premiere a movie, the first simultaneous Internet and theater debut, as the popular video-sharing site aims to lure advertisers and reach profitability, Bloomberg reported.

YouTube would premiere “Home,” a film about the environment produced by Luc Besson, the agency said.

A Paris-based partner development manager for YouTube in Europe, the Middle East and Africa, was quoted by the agency as saying, “We’re more than just dogs on skateboards.”

Reuters could not immediately reach Google for comment outside regular business hours.

Reporting by Esha Dey in Bangalore, editing by Will Waterman

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