FRANKFURT, June 11 (Reuters) - Volkswagen’s management board on Thursday apologised for the company’s publication of a racist advert and said the clip was published because of a lack of cultural sensitivity rather than because of racist intentions.
“We can state that racist intentions did not play any role whatsoever. We found a lack of sensitivity and procedural errors,” Hiltrud Werner, Volkswagen’s management board member for integrity and legal affairs, said in a statement.
“Also on behalf of the Board of Management, I would like to formally apologise for hurting people as a result of a lack of intercultural sensitivity,” Werner said.
In the clip, a black man is depicted next to a new VW Golf, being pushed around by an oversized white hand, which then flicks him into a building adorned with the sign “Petit Colon”.
Petit Colon is a real cafe in Buenos Aires, Argentina, located near the Teatro Colon. In French the term translates into “small settler,” which has colonial undertones. (Reporting by Edward Taylor and Jan Schwartz Editing by Michelle Martin)