March 4, 2009 / 10:45 PM / 11 years ago

ZillionTV to launch personalized TV service

LOS ANGELES, March 4 (Reuters) - Five major Hollywood studios have reached deals to provide content to a newly established personalized TV service called ZillionTV, the privately-held company said.

Through deals with Walt Disney Co (DIS.N), General Electric Co’s (GE.N), NBC Universal, News Corp’s (NWSA.O) Twentieth Century Fox, Time Warner Inc’s TWX.N Warner Bros, Sony Corp (6758.T), who are all stakeholders, ZillionTV will offer on- demand content delivered to TV via the Web.

The service also lets viewers personalize advertising categories and then inserts commercials into programs based on user preferences. Viewers will also be able to buy items on the spot through a store operated by Visa Inc (V.N), another ZillionTV stakeholder.

Currently in beta, ZillionTV said it plans to ultimately deliver the most extensive on-demand entertainment library available in the United States, with 15,000 titles by the end of 2009. (Reporting by Sue Zeidler; Editing by Andre Grenon)

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