Carlsberg has a long heritage of innovation and ground-breaking technologies, with discoveries such as the purification of yeast and the pH scale coming from its research laboratory in Copenhagen. Today, the leading brewer is working towards the UN’s Sustainable Development Goals (SDGs), and has introduced a series of packaging innovations as part of its sustainability programme, Together Towards ZERO.

The innovations include its new Snap Pack, which is set to reduce plastic waste globally by more than 1,200 tonnes a year - the equivalent to 60 million plastic bags. The Snap Pack replaces the plastic wrapping traditionally used around Carlsberg’s multi-packs with a pioneering technology that glues its cans together. A world first for the beer industry, it will reduce the amount of plastic used in traditional multi-packs by up to 76%.



On top of this, Carlsberg is continuing its journey towards better with a switch to Cradle to Cradle CertifiedTM silver inks on its bottle labels to improve recyclability. The new ink on Carlsberg bottle labels offers a better alternative to traditional inks by improving the environmental and health quality of the recycled products they end up in. Finally, recycled shrink will be used where Snap Pack is not yet available – made from recycled material of which a share comes from Carlsberg’s own breweries. 

The Carlsberg Group’s sustainability programme, Together Towards ZERO, is a response to global challenges such as climate change, water scarcity and public health issues. The programme is an integral part of the Carlsberg Group’s SAIL’22 strategy and consists of four major ambitions and corresponding targets to be achieved by 2022 and 2030 respectively. The ambitions are: ZERO carbon footprint, ZERO water waste, ZERO irresponsible drinking and a ZERO accidents culture. The programme encapsulates how the Carlsberg Group is pursuing its purpose of Brewing for a better today and tomorrow. It is based on a scientific approach and is in line with the SDGs.

Being interconnected, all of the SDGs are important, but Carlsberg focuses its efforts on those where they can have the most impact. These packaging innovations contribute towards SDG 12 – Responsible consumption and production, SDG 13 – Climate action, and are all made possible through SDG 17 – Partnerships for the goals.

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