Reuters Brand Features is a paid for, custom created solution which allows brands to share their story with their target audience on Reuters.com. This content is produced independently of Reuters Editorial News. Content is researched, developed, and designed by Reuters Solutions, in partnership with the Commercial Advertising Department for Reuters.com. Brands may also use their own content within this feature. To create Reuters Brand Features, please email us at http://sales.reuters.com/.

English Deutsch 日本語 中文
Executive Brief: The New State Of The Art In Retail IoT

The need for sensors

In e-commerce, online retailers long ago discovered the value of in-depth shopper analytics. At first, they counted visitors as they entered the domain, and then again at checkout, where they gathered a wealth of shopper data.

Much like brick-and-mortar retailers have done for decades.

But, then, analytics grew to encompass shoppers’ ever more circuitous journeys, and new technologies like “trackers,” “web beacons” and “bugs” collected data around:

  • Searches for products or other information
  • Clicks on different areas of the website
  • Interactions with online store personnel via chat

The result? Online merchants have utilized shopper insights to make data-driven decisions to continuously improve and optimize their websites over time.

Back at the brick-and-mortar store, retailers see similar shopper parallels with regards to their shopping journeys. And, just like with their online colleagues, there’s a wealth of valuable shopper data available between the front door and the checkout counter.