Synchrony Financial and Reuters Custom Solutions have teamed up to provide valuable data about consumer sentiment and key retailer initiatives. Here you will find informative poll results from Ipsos, case studies that investigate shopping habits, and insight into consumer preferences.
At first glance, discount retailers and high-end designer brands may appear to have little in common. A closer look finds these retailers are more aligned than one would think, with quality and value being top of mind for shoppers.
People with kids are among the most frequent shoppers, yet advertisers spend much more to reach Millennials. Is there a disconnect?
Visit our virtual mall to experience the unique shopping habits of Millennial consumers.
Spot a shopper anywhere in the US, and you’ll most likely find a rewards-program subscriber. A vast majority of American adults—80 percent—belongs to some type of loyalty program, according to a recent Synchrony Financial poll.
Mobile technology supplements the in-store experience for shoppers in more ways than you may expect.
Shopping for fall fashion has several common threads among American consumers, according to a new poll—the strongest of which is an overwhelming preference for in-store purchasing.
American customers say that when it comes to deals, retailers may not be getting very personal with them—even though most customers say they enjoy getting customized offers.