Inside Retail


Synchrony Financial and Reuters Custom Solutions have teamed up to provide valuable data about consumer sentiment and key retailer initiatives. Here you will find informative poll results from Ipsos, case studies that investigate shopping habits, and insight into consumer preferences.

The Makings of a ‘Good’ Purchase

At first glance, discount retailers and high-end designer brands may appear to have little in common. A closer look finds these retailers are more aligned than one would think, with quality and value being top of mind for shoppers.

Data Insights: Power to the Parents

People with kids are among the most frequent shoppers, yet advertisers spend much more to reach Millennials. Is there a disconnect?

Data Insights: Millennial Mall

Visit our virtual mall to experience the unique shopping habits of Millennial consumers.

Much love for loyalty programs

Spot a shopper anywhere in the US, and you’ll most likely find a rewards-program subscriber. A vast majority of American adults—80 percent—belongs to some type of loyalty program, according to a recent Synchrony Financial poll.

Shoppers’ Little Helper: Mobile Tech

Mobile technology supplements the in-store experience for shoppers in more ways than you may expect.

This Fall, In-Store Is Still In Fashion

Shopping for fall fashion has several common threads among American consumers, according to a new poll—the strongest of which is an overwhelming preference for in-store purchasing.

Putting the Custom in Customer

American customers say that when it comes to deals, retailers may not be getting very personal with them—even though most customers say they enjoy getting customized offers.

Ipsos methodology

Since January 2012, Reuters and IPSOS have continuously polled between 2,000 and 3,000 people each week on various topics from presidential politics to the Oscars, from international incidents to the perception of social networks, such as Facebook and Twitter. Data is entirely collected via online surveys – allowing the collection of more data and flexibility vs. traditional phone research.

Online surveys involve recruiting respondents from the entire population of US-based Internet users in addition to hundreds of thousands of individuals pre-screened by Ipsos. Because of the volume of demographic information collected, the poll provides unprecedented insight into the myriad of communities that constitute the United States in the 21st century.