The company -that went from $0 to $50MM in 9 months- prioritizes brand purpose.
Irvine, California, US – April 18, 2019 —
Shapermint, the fast-growing top online shapewear store in the US, is revolutionizing the shapewear industry by empowering its community of women to feel more confident in their own skin – even if it comes at their own expense.
This unconventional approach is evident in their latest campaign, dubbed #ThisIsMyTruth. The main video (watched just under 10 million times on Facebook) highlights different women’s journeys towards body confidence before Shapermint reveals its truth: that no woman actually needs shapewear, but they’re there if they “want that extra boost of confidence along the way,” The company recognizes that shapewear may not be the answer for everyone, focusing instead on their mission to empower women to feel powerful and beautiful – with or without shapers.
The online retailer is setting a new standard in the shapewear industry by sparking conversations around their self-proclaimed “movement,” attracting women in astounding numbers. In fact, Shapermint boasts of growing a community of over one million customers in their first nine months, with almost half of them being first-time shapewear buyers.
This has catapulted Shapermint to become the top shapewear marketplace in the United States and one of the fastest-growing apparel companies of the year. Apart from growing from zero to one million customers, the shapewear giant has managed to accrue sales of over $50 million and analysts are anticipating a record-breaking 2019: 2.5 million new customers from over 30 countries with sales of over $100 million. Not bad for just one year.
Their secret seems to be an unabashed tone in Shapermint’s self-proclaimed quest to make women “have the confidence they need to succeed in their own lives, with or without shapewear.” Its website and social media feature models of all body types, down-to-earth videos showcasing women’s own life stories, inspirational blog posts that seem to be specially crafted to place a smile on anyone’s face and, of course, customer reviews.
“Whenever we get comments about shapewear, we always tell women that they don’t need to wear shapewear – and that’s one of our most important messages,” says Brand Manager, Stephanie Biscomb. “Shapewear isn’t a necessity. It’s exactly like lipstick in a sense – some women love it, some don’t. We’re all about women doing whatever they want, and standing up for their right to do so.”
“I was quickly impressed by how this company celebrates imperfections and the REAL woman,” writes Megan, or @belleofthebudget on instagram. “Shapermint has put themselves in a position of making women feel confident and beautiful and highlighting their curves, rather than hiding them.”
Carrying an assortment of top-rated shapewear brands (like Maidenform, Bali, Empetua, Wacoal and TC) and offering a variety of silhouettes, price points and compression levels, Shapermint provides a convenient, one-stop shop for anyone looking to solve their shapewear needs and feel more body confident. The retailer also offers a 100% fit guarantee plus free unlimited exchanges, creating an easy and effortless shopping experience.
About Shapermint: Shapermint is a multi-brand online shapewear boutique, providing a one-stop-shop for women looking to quickly and painlessly solve their shapewear needs. Their purpose is centred around body confidence and women empowerment. Shapermint is a brand of its parent company Trafilea, a global e-commerce & performance marketing company, dedicated to expanding meaningful transformative brands worldwide.
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