Ad3 Debuts News Video Ad Technology To Help Publishers Drive Fill Rates - Reuters

 

Ad3 Debuts News Video Ad Technology To Help Publishers Drive Fill Rates

Ad3 Debuts News Video Ad Technology To Help Publishers Drive Fill Rates

Thu Sep 21, 2017 - 07:45am UTC

Ad3 is a technology company that empowers publishers by providing a light weight video player to improve the video experience for their users, especially on mobile. The video player utilizes patent pending CacheQ technology so that publishers are able to drive demand sources.

Atlanta, GA, United States – September 21, 2017

Ad3, a world leader in video advertising technology provides video technology solutions as a service while also containing the ability to supply demand. Ad3, announcing today for public release of its patent-pending CacheQ bidding technology, a new proprietary bidding solution named CacheQ to directly take on Video Header Bidding by dramatically increasing overall publisher revenue while lowering page load times.

CacheQ delivers significantly more video fill for publishers compared to the traditional waterfall and header bidding auctions which are so widely used today. Through a hybrid system of server-side request’s, low latency video player, and a proprietary internal auction mechanism, CacheQ has proven to be able to deliver up to 400% fill per user session while simultaneously improving the user experience with decreased page load times.

Ad3’s CacheQ technology is packaged in with a proprietary video player. Publishers are able to gain access this technology via a self-service interface and have it up and running within minutes. The entire Ad3 platform is realtime and built to update in milliseconds – meaning publishers can watch page views, impressions, and earnings add up in real time. The Ad3 management team comes from the publishing space and focused on alleviating many of the pain points they had personally experienced.

Bryant Maroney, CTO at Ad3 said, “The video ad tech landscape today is the wild west. The large majority of ad technology providers are not following best practices, and are sacrificing user experience in return for short term revenue. Our CacheQ technology changes that by offering server-side real time connections with almost 0 impact on page load. We are litterally changing the way both publisher and users experience video advertisements.”

Ad3’s technology has been in development for over a year and in beta tests with publishers for the last six months. The Ad3 engineering team worked closely with leading DSPs to develop CacheQ to ensure positive yield for publishers, but also improved KPIs for advertisers.

Daniel Gouldman, CEO at Ad3 said “Header Bidding was a great solution for display ads where demand outpaces supply. However, today’s video landscape is completely different and supply outweighs demand. We can’t repurpose old technology and expect the same results.” He goes on to say “Bottom line, CacheQ will increase the overall dollar per page view for quality publishers and increase fill rates by about 3x whatever anyone else is doing.”

Publishers can begin using CacheQ technology with their own demand or rely on Ad3’s platform to facilitate demand through integrated DSPs. To learn more about CacheQ you can visit Ad3’s website – www.ad3.io.

About Ad3
Ad3 is a technology company that empowers publishers by providing a light weight video player for publishers to improve the video experience for their users, especially on mobile. The Ad3 video player utilizes patent pending CacheQ technology so that publishers are able to drive over 100% fill from 1st and 3rd party demand sources.

Contact Info:
Name: Ian Kane
Email: ian@ad3media.com
Organization: Ad3
Address: 1011 Marble Mill Rd., Marietta, GA 30060
Phone: (470) 419-7743

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