CRM Analytics Market: Report Covering Investment Feasibility, Company Profiles, Competitive Landscape, and Industry Chain Structure - Reuters


CRM Analytics Market: Report Covering Investment Feasibility, Company Profiles, Competitive Landscape, and Industry Chain Structure

CRM Analytics Market: Report Covering Investment Feasibility, Company Profiles, Competitive Landscape, and Industry Chain Structure

Tue Oct 3, 2017 - 11:00am UTC

The global CRM analytics market is projected to reach USD XX.XX billion by 2022 from USD XX.XX billion in 2016, at a CAGR of XX.XX% during the forecast period 2017-2022.

Dallas, United States – October 3, 2017

CRM analytics are designed to ease communication channels between the customer and the company through social media and live chat, direct mail, and different marketing materials providing company’s website. CRM analytics provide prospects to the company to paint a clearer picture of who their customers are, along with the working strategies and the adjustments that should be made accordingly.

At the outset of the evolution process of globalization and liberalization, consumerism has increased rapidly. To provide better services and goods to the consumers, companies are emphasizing on maintaining the healthy business relationship with customers. The inception of big data analytics is helping the companies in maintaining and managing the customer relationship through analytics to assist in customer retention and in driving the sales. The importance of CRM analytics is increasing every year due to the increase in large amounts of data combined with the greater power of choice given to the customer while selecting goods and services through various user-friendly e-commerce websites. Globalization and liberalization have opened the international markets raising the demand for global consumer goods act as a key driver of the growth of this market. However, the lack of awareness on the applications of CRM analytics poses a challenge to the growth of the market even though fragmented data is making heavy reliance on the IT.

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Tight competition in the consumer sector market has increased the struggle to retain important customers. Health care and retail industries have also started using CRM analytics to keep a track of existing patient information and other businesses that work with customer data. Recently, CRM analytics also entered into the field of politics, assisting the political parties in designing the target analysis and campaign management to gain more electoral bank. One of the companies has used CRM analytics to assist a largest democratic party in India to win the elections. Global CRM analytics market is still untapped in regions like Latin America and Middle East.

The global CRM analytics market is segmented on the basis of type, by end user industry and by geography. Some of the key competitors in the CRM analytics market are:

SAS Institute
Angoss Software
Teradata, Microsoft

Read more details of the report at: Global CRM Analytics Market By Type, Industry, Geography, Trends, Forecast (2017-2022)

Key Deliverables in the Study

Market analysis for the global CRM analytics market, with region specific assessments and competition analysis on a global and regional scales
Market definition along with the identification of key drivers and restraints
Identification of factors instrumental in changing the market scenario, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale
Extensively researched competitive landscape section with profiles of major companies along with their market share
Identification and analysis of the macro and micro factors that affect the global CRM analytics market on both global and regional scales
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information
A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market
Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped

Table of Contents:

Executive Summary
Market Overview
Market Dynamics
Global CRM Analytics Market Segmentation
Investment Analysis
Future of CRM Analytics Market

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