Software Startup Announces Successful Launch of New Brand - Reuters


Software Startup Announces Successful Launch of New Brand

Software Startup Announces Successful Launch of New Brand

Tue Nov 21, 2017 - 06:15am UTC

In order to better communicate their emphasis on CRM software solutions, Underground Elephant has relaunched as “”.

San Diego, California, United States – November 21, 2017, a tech-enabled marketing services company based in San Diego, relaunched to better support its mission of building customer management platforms. Their former name, Underground Elephant, will be retired after nine-years of service. The new brand reflects the company’s customer-centric focus by highlighting its core product: a CRM software solution built for enterprise scale businesses.

“Our newly defined brand,, reflects this organization’s commitment to better serve our customers, employees, and the San Diego community” said Taryn Lomas, Chief Revenue Officer of Moving forward, the company’s focus will be on fostering large enterprise partnerships, with companies looking to manage multiple sales offices or franchises.”

“Relaunching as better defines the company’s mission to advance adoption of its proprietary customer management platform. We cherished the Underground Elephant name, but it did not align with the meaningful work the company is doing today. Therefore, we decided to adapt a name that reflects the company’s transformation to a software company,’ said Jason Kulpa, Chief Executive Officer of

About is a San Diego based, tech-enabled services and software firm. The company built a CRM software solution that allows enterprise companies to better manage their consumer data.

Contact Info:
Name: Laura Donaldson
Address: 808 J St. San Diego CA 92101
Phone: 619.269.3140

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