According to Stratistics MRC, the Global Digital Marketing Software Market is accounted for $35.36 billion in 2017 and is expected to reach $140.63 billion by 2026 growing at a CAGR of 16.5% during the forecast period.
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Factors such as increasing adoption of DMS by Small and Medium-sized Enterprises (SMEs), boom in social media and advertising and emergence of SaaS-based solutions are propelling the market growth. However, safety and privacy issues for confidential data and complexity in selecting right digital solution are hampering the growth of the market. Digital engagement through VR and AR provides ample of opportunities for the market growth.
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Digital marketing is a method to advertise products and brands through the internet or digital media. Rising competition and also increasing internet penetration are some of the factors attributing to increase the adoption of digital marketing software. It assists in developing and continuing consumer relationships via online activities. It improves the customer interaction through a variety of sources namely social networking sites, instant messaging systems and mobile apps. It consist of different tools such as social CRM, sales CRM, marketing automation software, e-commerce software and email software which are the major services utilized for digital marketing. Cloud solutions also an important part due to its numerous benefits including least IT investments, cost efficiency, and user-friendliness.
By End User, media and entertainment segment captured the largest market share due to demand for video, mobile, and social channels which boost the web traffic and ensure excellent return on advertising investment. Media corporations invest in DMS for combining the data and analytics from many sources. The benefit of DMS is providing consumers with modified experience for obtaining new subscribers with an aim to preserve them.
By Geography, North America is anticipated to dominate the market due to the rising its vertical applications, growing adoption of DMS in customer goods & retail, media and entertainment. Asia Pacific is expected to grow at the highest CAGR during the forecast period due to growing penetration towards software performance in the organization. Countries such as China and India are expected to growth of the market due to the occurrence of economic labor availability.
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Some of the key players in Digital Marketing Software Market include Oracle Corporation, Salesforce.com, Inc, Microsoft Corporation, Act-On Software, IBM Corporation, HubSpot, Inc., Adobe Systems, SAS Institute, Marketo, Inc, SAP SE, HP Development Company, L.P., eBay, Webtrends, Millennial Media and MediaBank.
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• Email Marketing Software
• Search Marketing Software
• Customer Relationship Management Software
• Campaign Management
• Video Advertising
• Social Media Advertising
• Marketing Automation Software
• Web Content Management Software
• E-Commerce Software
Deployment Types Covered:
• Cloud Based
• On Premise
• Managed Services
• Professional Services
• Deployment and Integration
Organization Sizes Covered:
• Small and Medium-Sized Enterprises
• Large Enterprises
End Users Covered:
• Consumer Goods and Retail
• Banking, Financial Services, and Insurance (BFSI)
• Travel and Hospitality
• Transportation and Logistics
• Telecom and IT
• Media and Entertainment
• Healthcare and Life Sciences
• Other End Users
• North America
o Rest of Europe
• Asia Pacific
o New Zealand
o South Korea
o Rest of Asia Pacific
• South America
o Rest of South America
• Middle East & Africa
o Saudi Arabia
o South Africa
o Rest of Middle East & Africa
What our report offers:
– Market share assessments for the regional and country level segments
– Market share analysis of the top industry players
– Strategic recommendations for the new entrants
– Market forecasts for a minimum of 9 years of all the mentioned segments, sub segments and the regional markets
– Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
– Strategic recommendations in key business segments based on the market estimations
– Competitive landscaping mapping the key common trends
– Company profiling with detailed strategies, financials, and recent developments
– Supply chain trends mapping the latest technological advancements
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We offer wide spectrum of research and consulting services with in-depth knowledge of different industries. We are known for customized research services, consulting services and Full Time Equivalent (FTE) services in the research world. We explore the market trends and draw our insights with valid assessments and analytical views. We use advanced techniques and tools among the quantitative and qualitative methodologies to identify the market trends.
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Name: James Lamb
Organization: Stratistics Market Research Consulting Pvt Ltd
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According to Stratistics MRC, the Global Digital Marketing Software Market is accounted for $35.36 billion in 2017 and is expected to reach $140.63 billion by 2026 growing at a CAGR of 16.5% during the forecast period. Gaithersburg, MD, US – April 18, 2018 — Factors such as increasing adoption of DMS by Small and Medium-sized […]
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