Ubex Launches Global Decentralized Advertising Exchange Using Blockchain Technology - Reuters


Ubex Launches Global Decentralized Advertising Exchange Using Blockchain Technology

Ubex Launches Global Decentralized Advertising Exchange Using Blockchain Technology

Thu Jun 7, 2018 - 03:30am UTC

With its aim of promoting the decentralized Blockchain technology, Ubex has recently launched the global decentralized advertising exchange.

Zug, Switzerland – June 6, 2018

Looking forward to changing the digital marketing scenario drastically across the global industry, Ubex has recently launched its global decentralized advertising exchange. The digital marketing industry which was able to earn around $229 Billion during 2017 is estimated to reach around $335 billion by 2020 through the coordinated efforts by Ubex. Ubex is aimed at achieving the same through making use of the highly innovative, revolutionary technology- the “Blockchain Technology”. In the recent times, the global digital marketing industry has been turning its focus to the high-end Blockchain technology towards alleviating or solving several major issues associated with the digital marketing space in the current time.

Through its launching of the global decentralized advertising exchange with the help of the Blockchain technology, Ubex aims at resolving several problems that are currently affecting the digital marketing space in the current scenario. One of the major issues that it aims to alleviate is “targeting”. The platform utilized by Ubex makes use of a specialized programmatic approach to synthesizing the user data in order to improve target in the digital marketing scenario. Data based on socio-demographic & behavioral grounds is being analyzed for conducting a proper transaction. As such, it enables the overall improvement of targeting and will help the advertisers in buying slots for demographic data instead of website locations for top-class digital marketing strategies.

The overall potential of the specialized programmatic algorithms tends to be highly intense & effective. Additionally, the given potential of the programmatic approach utilized by Ubex is not realized fully until the introduction of the neural networks & the Blockchain technology is brought into the introduction. As such, the launching of Ubex’s service in this field will turn out to be a major catalyst for ensuring the overall growth of the digital marketing.

With the help of the Blockchain technology devised by Ubex, the consumer data will be protected in a better manner because of the additional security that will be incorporated into the Blockchain technology. The revolutionary Blockchain technology allows the parties involved to enter into a secure transaction without giving into one another by making use of some top-class, consensus mechanism. As individual block gets added to the other block, an irreversible chain gets created. This chain reveals individual action –right from the beginning to the end to result in complete transparent & secure transactions.

Ubex is a global decentralized advertising exchange wherein companies are able to advertise in an effective manner. At the same time, using the Ubex’s services, the publishers are able to tokenize the different kinds of advertisement slots profitable on the respective resources. The use of the Blockchain technology will allow Ubex to act in accordance with the Blockchain-verified tasks in an effective manner. Moreover, it will provide the advertisers with a complete control over the respective advertising campaigns through productive data analysis & generation or reports & information charts.

For more information, please visit: https://www.ubex.com/

Contact Info:
Name: Abhinav Agrawal
Email: support@ubex.com
Organization: Ubex
Address: Ubex AI AG, Gotthardstrasse 26 6300 Zug, Head Office: Crypto Valley Labs “The Block”, Dammstrasse 16 6300 Zug, Switzerland
Phone: +447937253704

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