Gamified Social Network, Kuende, Aims To Transform Social Media - Reuters


Gamified Social Network, Kuende, Aims To Transform Social Media

Gamified Social Network, Kuende, Aims To Transform Social Media

Wed Jul 4, 2018 - 06:45am UTC

Challenges on platform encourage users to interact in live social settings

Switzerland – July 4, 2018

Kuende is a hybrid social media platform that aims to bridge the gap between online interactions and real life experiences. There has been concern that more and more, people are replacing face to face communication with conversations behind a screen. Developed by a team of 24 including 16 developers, several of whom are ex-Google, Kuende is a new type of social network. Users are incentivized to participate in real-life challenges with reward structures and programs from Kuende and its partners. The gamified economy is structured around Kuende tokens and points that are built on the Ethereum blockchain. Kuende has raised $2.6 million in the last three years, their last valuation being $10M (two years ago).

“We built Kuende as a response to social media that was becoming more polarizing, negative, and overall, less social. That’s why Kuende focuses on strengthening and building communities and using online activities to foster offline experiences,” said Pavel Antohe, CEO and Founder of Kuende. “At the same time, we saw Kuende as an opportunity to help create a community where privacy was at the forefront. I’m hopeful this will turn the anxieties of Millennials and Generation Z into strengths.”

Real Life Actions and Challenges: The mission of Kuende and its team is to use social media to encourage people to be more social in real life, and to not hide behind a screen. For Kuende, its platform is a means to facilitate the experiences that bring people together. The Challenge program is the foundation of Kuende, and the challenges come in many different forms. For an example, some challenges involve participating in a book club or a networking event, which then rewards users with Kuende Points on the platform. Other challenges can come from other communities in Kuende, be sponsored by companies, or be overall user challenges. Kuende will be incorporating augmented reality challenges (think Pokemon-Go) with the vision to transform the way businesses and consumers interact together.

Tokenized Economy: In the third quarter of 2018, Kuende will integrate blockchain technology in order to deploy its tokenized microeconomy. This blockchain technology would power the KUE token and the incentivized challenge platform. Moreover, smart contracts and blockchain technology ensure that all information on the Kuende platform is kept safe and secure, while also offering complete transparency for all transactions. Additionally, the blockchain allows for a measurable way to determine rewards for users on the platform.

Strong Ratings and User Base: Kuende is not a new player to the market. Established in 2015, the app has an impressive 4.8 star rating on the Google Play store and a 5 out of 5 rating on TrackICO. Mobile alone has more than 20,000 app downloads. Combined with its desktop userbase, Kuende already boasts 56,000 active users with the potential to scale even further.

About Kuende:

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Contact Info:
Name: Pavel Antohe
Organization: Kuende

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