NOIZ Chain Launches Ad Network Using Blockchain Technology - Reuters


NOIZ Chain Launches Ad Network Using Blockchain Technology

NOIZ Chain Launches Ad Network Using Blockchain Technology

Fri Aug 3, 2018 - 10:15am UTC

NOIZ Chain – a leading advertising exchange network has recently announced the launching of the Ad Network by making use of the innovative Blockchain technology.

Hong Kong – August 3, 2018

NOIZ Chain is a leading AI-based Blockchain & exchange network offering transparent data to all the respective parties. After the successful event organized in Hong Kong towards launching of the Ad Network by NOIZ Chain, the organization aims at educating the attendees all they needed to know about NOIZ Chain & its service offerings.

The CEO of NOIZ Chain Andy Ann led the event & presentations during the launch by offering the all-inclusive overview of the Ad Network project. Andy Ann started the discussion about the problems related to the current digital advertising. He quoted an estimate from the Juniper Research report indicating around 19 Billion USD being lost to the ad fraud alone in the year 2018. He also continued the launching of the Ad Network empowered by the Blockchain technology by putting light on the three core aspects of NOIZ Chain including digital ads, cognitive bots, and social impact.

The modern banner ads are known for generating the CTR (Click Through Rates) of around 0.1 percent. When the highly innovative cognitive bots will combine with the offerings by NOIZ Chain’s digital ads, it will help in increasing the overall CTR & customer engagement of the banner ads. Thus, this will increase the overall amount of actionable information & data that is made available to the modern-day advertisers. The fact that makes the marketing bots cognitive is that it makes use of the concept of machine learning for collecting, sorting, and analyzing the NLP (Natural Language Processing) and user interactions. This will help in constantly improving the conversion capabilities of the cognitive bots.

The digital ad offering by NOIZ Chain has been equipped with the innovative REM (Run-time Execution Monitoring) & Passive Monitoring AI (Artificial Intelligence). The given set of software algorithms will work towards filtering out the click farms, spambots, and fake or fraudulent consumers that aim at skewing the available marketing data.

There exists a key component offered by NOIZ Chain that aims at connecting the tokenomics of NOIZ Chain to the leading social impact organizations of the world. The cognitive bot named “Nikola” offered by NOIZ Chain will be rewarding the consumers with respective NOIZ tokens on the advertiser’s behalf. The given tokens by NOIZ can be redeemed with the respective advertisers in exchange for some lucrative discounts & offers over certain products & services. When the NOIZ tokens are redeemed, the value for the same will be donated to the social impact organizations. In the given business model, the advertisers will receive the desired value through the increased, clean information.

The Chief Research & Development Officer of NOIZ Chain named Kelvin Cheung offers more insight into the technical side of the project during the launch. There can be expected more of such NOIZ Chain events across Asia in the coming times.

For more information, please visit:

Contact Info:
Name: Michelle Yau, Public Relations Manager
Organization: Nozchain
Address: 27/F, 35 Hung To Road, Kwun Tong, Kowloon, Hong Kong 999077, HK
Phone: +85228311888

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