The HOQU team is pleased to announce the accomplishment of the beta-version of its app for merchants following the release of the app for affiliates this summer. The apps are designed within the framework of the HOQU decentralized marketing platform.
HOQU is the first global blockchain-based affiliate marketing platform. By creating a decentralized environment for CPA services for affiliate-merchant operations, the company ensures costs drop for all participants involved and uplift transparency and efficiency of their marketing activities.
The internet advertising market has shown steady and significant revenue and cost growth for several years. According to Statista, the revenue amount in 2018 has reached $266,238 billion, and it’s far from the end of the year. In the USA alone, the online advertising market share is predicted to exceed $127 billion by 2022 per PwC yearly Global Entertainment & Media Outlook. eMarketer predicts the market size for internet advertising could arrive at $335.48 billion by 2020 with the USA and China sharing the greater pieces.
Despite unstoppable development tendencies, internet marketing leaves many problems unsolved. The International Advertising Bureau refers to the trust issues between parties as to a major problem for the field. The list also includes:
● fraudulent activities and ‘shaves’ due to cooperation with unreliable parties and imperfect, traditional advertising models and their payment systems
● inability to guarantee desired results due to the peculiarities of current advertising models (both traditional and programmatic)
● poor security due to the centralized nature of advertising networks
● costly advertising activities reducing overall revenue shares (high financial thresholds for entering centralized networks, high data storage costs and high commission payments)
● lack of transparency in the parties’ relations due to the absence of revision mechanisms
● limited functionality within the existing platforms
HOQU is ready to face and overcome the listed problems via their single platform with its three dedicated applications (the third one is expected soon after the merchant’s app release). The company is drawing the attention of the global advertising community to the advantages of a performance marketing model because the model lacks the drawbacks of traditional ad systems and their flawed payment mechanisms and ensures more efficient and profitable outcomes. Using the benefits of blockchain technology and the implied smart contracts and combining them with reputation control and CPA systems, HOQU eradicates the possibility of fraud and data breaches. Every action influences on the rating. Then, fraud or shame will hurt for its author.
Thanks to the decentralized platform, the members of the ecosystem are not connected to each other and problems or failures under one module do not affect the whole network. At the same time, since the blockchain structure implies interlinked blocks, every operation is recorded within the system providing step-by-step transparency to all parties involved. In terms of money, the platform usage is justified by a lack of an entrance threshold and fees for platform usage, as well as by the reduced commissions and increased speed of payment operations.
Moreover, the platform supports other kinds of services in addition to user services. They include ready, open-source software, an API for integration and an SDK for the development of customer affiliate networks and other services. It should be mentioned the platform significantly reduces levels of trust issues, as the transparency and the activities and cost tracking systems reveal in detail every step of the marketing campaigns.
The platform is operated through 3 apps: the released app for affiliates, the app for merchants and the app for affiliate networks. Logically, the main participants of the ecosystem are affiliates (webmasters, publishers, and advertisers), merchants (advertisers) and affiliate networks (CPA Networks). Each group of participants has its own application designed in consideration with their interests and needs.
The application for affiliates has a convenient desktop displaying the most important statistical data like clicks, leads, conversions, and affiliate earnings. The information is given in dynamics using graphs and charts. The dedicated ticketing system is designed for working with technical support solving users tech issues.
The Network block contains information about selected affiliate networks including their names, ratings and number of available offers. The last 10 leads are displayed in the Leads section with a brief description of each of them. One can easily expand network by being updated on new networks and offers in those respective blocks. The identification system defines the access level you get by confirming your authenticity and reliability. The Wallet and Event Log sections help to track both financial and affiliate activities. The Campaigns field covers the information on campaigns created by users. The available platform tools include services for the creation of landings, promo websites, banners, renders and feeds. The profound Report system gathers statistical data from various sections as daily activities, network, offers and wallets.
Speaking of the HOQU app for merchants, its main, emphasized features are:
1. The Wallets connected by Metamask by generating a Private Key or by creating new wallet and connecting to it;
2. The Leads section containing important parameters like status, creation date, cost, and various statuses including creating, pending, active, done, and more. (Smart filters add convenience while preparing your campaign. Merchants can accept, reject or change the lead value);
3. The Postbacks subsection is used to store important conditions of events the merchant wishes to store. The parameters for postback lists are easy adjustable. The difference between API and Postbacks is the optional nature of the latter and free-to-choose parameters.
The app is currently in its beta-version, with its release planned for late January – early February, 2019. However, a major part of job has already been completed and if one wish to try and see it just visit the Affiliatesummit.com conference in Las Vegas (Paris Las Vegas Hotel) from January 6th through 8th, 2018. The HOQU team plans to present its app in a booth where all comers are able to test it.
The creation of this complex working environment requires expertise and profound knowledge of the field. The introduction of the first app in summer of 2018, demonstrates significant progress in the short period since the end of our ICO on February 26th, 2018 and proves the project’s willingness to fulfill undertaken obligations. Considering every detail to make the apps intuitive and efficient takes time, but still tangible and testable results were achieved. The third app is expected to be ready soon.
HOQU is entering an active stage of partner negotiations and is open to offers from all player fields. Full information on the project’s platform and it’s apps is available in the white paper. To become a part of HOQU’s advertising community please visit the website.
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