The San Francisco-based company successfully closed an angel round and is now looking for strategic seed round investors.
April 01, 2019 — San Francisco, CA — MOBS, a blockchain-based marketplace focusing on user-generated videos, has officially announced a seed round to bring in strategic investments following a successful angel raise in late 2018. The capital will be used to expand the MOBS engineering team and prepare for the launch of the first version of the product.
The seed round looks to attract $600,000 USD of funding and will officially commence on April 1, 2019 and run until funds have been raised. Previous angel investors have included angels from the NXT Community.
Launched in 2017, MOBS has already built a working proof-of-concept and fully tested architectural design. In December 2018, the project was a finalist in the TNW Hard Fork Pitch Battle competition. The MOBS product suite is robust and includes the use of Ardor, a well-known blockchain evolved from NXT with a track record of over 6 years.
MOBS Co-Founder and CEO Raquel Schafhauser states, “We feel that MOBS is well-positioned to tap into a massive market that still has inefficiencies. For example, 81% of businesses use video in their marketing campaigns and Instagram now has over 500 million daily active users for their video stories product. Despite this, marketers still have trouble accessing user-generated videos. We have built a world-class team of video experts from Netflix, GoPro, Polaroid, and others to solve this using blockchain technology.
The MOBS product is robust and includes a mobile app for content creators, a crowdsourcing video editing tool, a smart video editor, and more. Features include the ability to convert chat logs into video stories automatically without editing, an AI-powered editing tool that uses machine learning to gather insights from these chat logs, and a blockchain-powered marketplace for marketers to leverage user-generated content, avoiding copyright issues and allowing peer-to-peer micropayments.
As over $138 billion will be spent on video marketing in the US alone this year, MOBS is looking to make video seamless and more profitable for all parties. Instagram helped turn smartphone users into amateur photographers and Mobs will help turn this group into amateur video storytellers. This is the goal.
Marketers are looking for authentic videos and people, like you, are already creating them. Mobs app offers creators the tools to easily produce video content collaboratively and a blockchain powered marketplace to monetize that content right away. With an AI-powered video tool, collecting and editing media won’t only be for professionals anymore. Marketers and creators will be able to produce and monetize video content together.
In addition, marketers will directly benefit from the security and transparency that blockchain and smart contracts bring to the table. Brands will be able to engage their audiences in a more intimate way by asking them for custom media submissions and making them their ambassadors. Mobs aims to make video production accessible to everyone.
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