Ferrari pauses new Purosangue orders amid strong demand - media

The logo of Ferrari is seen in the headquarters as CEO Benedetto Vigna unveils the company's new long term strategy, in Maranello, Italy, June 15, 2022. Picture taken June 15, 2022. REUTERS/Flavio Lo Scalzo/File Photo

MILAN, Nov 29 (Reuters) - Ferrari (RACE.MI) has temporarily stopped taking orders for its Purosangue SUV as high demand has sent waiting lists for some customers to around two years, Chief Marketing and Commercial Officer Enrica Galliera told the drive.com.au website.

Ferrari unveiled in September the petrol-powered 12-cylinder Purosangue, which the Italian sports car maker prefers to describe as a four-door, four-seater. It pledged to keep the model's sales below 20% of total group shipments over the car's life-cycle to retain a degree of exclusivity.

"It's no secret that we stopped taking orders. We had such an interest without delivering one single car," Galliera was quoted as saying by the Australian website.

"We made a decision that we thought was consistent with the positioning of Ferrari and the model," he added.

Asked for a comment, Ferrari declined to provide further details.

Waiting lists for new Ferraris normally run around 18 months. The company prioritises existing customers when taking orders for new models.

Reporting by Giulio Piovaccari Editing by Mark Potter

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