Adidas launches new share buyback as demand booms

Adidas' 70th anniversary in Herzogenaurach
The Adidas logo is pictured during celebrations for German sports apparel maker Adidas' 70th anniversary at the company's headquarters in Herzogenaurach, Germany, August 9, 2019. REUTERS/Andreas Gebert

BERLIN, June 29 (Reuters) - Adidas (ADSGn.DE) will launch a new share buyback programme starting July 1 worth up to 550 million euros ($653.62 million), the German sportswear company said on Tuesday.

The move is part of plans announced by Adidas earlier this year to return up to 9 billion euros to its shareholders in the next five years, through dividend payouts of between 30% and 50% of net income from continuing operations, along with share buybacks.

Adidas last month raised its 2021 sales forecast as it expects a resumption of big sporting events to drive demand.

Shares in Adidas were up 2.5% after the news.

($1 = 0.8415 euros)

Reporting by Emma Thomasson Editing by Madeline Chambers

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