Retail & Consumer

Moet Hennessy to add 'sparkling wine' label to champagne for Russia

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Bottles of French Moet & Chandon champagne are offered at a supermarket of Swiss retail group Coop in Zumikon, Switzerland December 13, 2016. REUTERS/Arnd Wiegmann

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MOSCOW, July 4 (Reuters) - The French champagne maker Moet Hennessy said on Sunday it would begin adding the designation "sparkling wine" to the back of bottles destined for Russia to comply with a new law, having had to suspend deliveries to make the change.

French winegrowers jealously guard the designation "champagne" for the output of the region of the same name, and shun other descriptions.

But the law, signed by President Vladimir Putin on Friday, requires all non-Russian producers of sparkling wine, including the French to describe their product as such in Russia on the label on the back of the bottle, although not on the front.

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Makers of Russian "shampanskoye" may continue to use that term alone.

Moet Hennessy, which sells the Moet & Chandon, Veuve Clicquot and Dom Perignon champagnes and belongs to the LVMH (LVMH.PA) group, said it had been forced to suspend deliveries to change its labels.

"The MH Champagne Maisons have always respected the legislation in force wherever they operate, and will resume deliveries as quickly as possible once these adjustments are made," it said in an emailed statement.

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Reporting by Alexander Marrow; Editing by Kevin Liffey

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