Sainsbury's CEO: Some shoppers are switching to economy brands

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Chief Executive Officer of Sainsbury's Simon Roberts poses inside a Sainsbury?s supermarket in Richmond, west London, Britain, June 27, 2022. REUTERS/Henry Nicholls

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LONDON, July 5 (Reuters) - The chief executive of Sainsbury's (SBRY.L) said some shoppers were switching to the British supermarket's economy own-brand products in response to a squeeze on living standards, but they were also trading up to premium ranges for special occasions.

"We are seeing some switching into economy own-label, clearly as we expected, and that's the reason why Sainsbury's quality Aldi-price match is playing such an important role," Simon Roberts told reporters on Tuesday.

"We are also seeing at the same time premium sales remaining resilient."

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Reporting by Paul Sandle; Editing by Kate Holton

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