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Ferrari may develop utility vehicle, won't compromise exclusive status - CEO

Wednesday, 2 Aug 2017 10:51am EDT 

Aug 2 (Reuters) - Ferrari Chief Executive Sergio Marchionne tells analysts on a conference call: :rules out SUV for Ferrari "you will have to shoot me first", but says can imagine utility vehicle for group in "Ferrari style".if group pushes for utility vehicle, it will be of a caliber that doesn't compromise exclusive status.Maranello plant could theoretically double production volumes but group would not push towards that if it compromises exclusivity status.expansion of vehicle portfolio will focus on developing other models that are less technologically extreme, idea is not to introduce lower-price models.approaching volume limit of cars it can sell with current portfolio without compromising exclusivity.development of luxury strategy beyond cars will take time, to brief investors in early 2018 on that strategy to 2022. 

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