Profile: eBay Inc (EBAY.O)
eBay Inc. (eBay), incorporated on March 13, 1998, is a commerce company, which operates through its Marketplace, StubHub and Classifieds platforms. The Company connects buyers and sellers around the world. Its platforms enable sellers around the world to organize and offer their inventory for sale, and buyers to find and purchase it. The Company's platforms are accessible through an online experience (desktop and laptop computers), from mobile devices (smartphones and tablets) and by application programming interface (API) (platform access for third-party software developers). The Company's platform is based on open source technologies that enable software developers and merchants to access its APIs for developing software and solutions for commerce.
The Company's Marketplace platforms include its online marketplace located at www.ebay.com, localized counterparts and the eBay mobile applications. The Company's StubHub platforms include its online ticket platform located at www.stubhub.com, the StubHub mobile applications and Ticketbis. Its StubHub platforms connect fans with their favorite sporting events, shows and artists, and enable them to buy and sell tickets. The Company's Classifieds platforms include a collection of brands, such as Mobile.de, Kijiji, Gumtree, Marktplaats, eBay Kleinanzeigen and others. As of December 31, 2016, the Company's Classifieds platforms offered online classifieds in over 1,500 cities around the world. It also offers online shopping comparison Websites, including Shopping.com. Its multi-screen approach offers downloadable applications for iPhone Operating System (iOS) and Android mobile devices that allow access to ebay.com, and some of its other Websites and vertical shopping experiences. As of December 31, 2016, its Marketplace and StubHub platforms had over one billion live listings around the globe.
The Company's eBay Top Rated Seller program rewards qualifying sellers with fee discounts and search standing for qualifying listings if they are able to maintain customer service ratings and meet specified criteria for shipping and returns. The Company's eBay Money Back Guarantee covers items purchased on its Websites in a range of countries, including the United States, the United Kingdom, Germany and Australia through a qualifying payment method, and protects buyers with respect to items that are not received or are received but not as described in the listing. Its eBay Money Back Guarantee provides coverage for the purchase price of the item and original shipping costs for a limited period of time from the original date of transaction, and includes an interface to help buyers and sellers in navigating the process. On its Marketplace platforms, the Company has built experiences, such as eBay Deals, Fashion, Motors and Electronics.
The Company offers choices to buyers and sellers in various dimensions. Sellers can choose to list their products and services through fixed price listings or an auction-style format on its platforms. The fixed price format on eBay allows buyers and sellers to close transactions at a pre-determined price set by the seller. Sellers also are able to signal that they would be willing to close the transaction at a lower price through the Best Offer feature. Additionally, its auction-style format allows a seller to select a minimum price for opening bids. Sellers can list items that are new, refurbished and used, and common and rare on its Marketplace platforms. Buyers can search for and purchase items that are new, refurbished and used, and common and rare on its Marketplace platforms. Buyers also can have items shipped to them through shipping options offered by the seller and selected by the buyer on the Company's Marketplace platforms. For certain items purchased from certain retailers, buyers can pick up items they purchased online or through mobile devices in one of the retailer's physical stores (which the Company refers to as in-store pickup).
The Company competes with Alibaba, Apple, Google, Facebook, Amazon.com, Wal-Mart, Target, Sears, Macy's, JC Penney, Costco, Office Depot, Staples, OfficeMax, Sam's Club, Rakuten, MSN, QVC, Home Shopping Network, craigslist, Inc., Oodle.com, Schibsted ASA, Naspers Limited, Nextag.com, Pricegrabber.com, Shopzilla, Yahoo!, Naver, Baidu and Etsy.
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