Profile: Fitbit Inc (FIT.N)
Fitbit, Inc., incorporated on March 26, 2007, is a provider of health and fitness devices. The Company's platform combines connected health and fitness devices with software and services, including an online dashboard and mobile applications, data analytics, motivational and social tools, personalized insights and virtual coaching through customized fitness plans and interactive workouts. Its platform includes family of wearable connected health and fitness trackers. It offers various fitness devices, including Fitbit Zip, Fitbit One, Fitbit Flex, Fitbit Flex 2, Fitbit Alta, Fitbit Charge, Fitbit Blaze, Fitbit Charge HR, Fitbit Charge 2, Fitbit Surge, Fitbit Accessories and Aria. Its platform includes wearable connected health and fitness trackers, which are wrist-based and clippable devices that automatically track users daily steps, calories burned, distance traveled, and active minutes and display real-time feedback. The Company's trackers also measure floors climbed, sleep duration and quality. Its products track heart rate and global positioning system (GPS)-based information, such as speed, distance and exercise routes. In addition, it offers a wireless fidelity (Wi-Fi) connected scale that records weight, body fat and body mass index (BMI).
The Company's platform allows its users to see trends and achievements, access motivational tools, such as virtual badges and real-time progress notifications, and connect, support and compete with friends and family. Its services include virtual coaching through customized fitness plans and interactive video-based exercise experiences on mobile devices and computers. Its users can synchronize their Fitbit devices with, and view their dashboard on, their computers and over 200 mobile devices, including iPhone Operating System (iOS), Android and Windows Phone products. The Company's Fitbit Zip is an entry-level wireless activity tracker that allows them to track the daily activity statistics, such as steps, distance, calories burned and active minutes. As a clippable tracker, Fitbit Zip can be worn discreetly in a pocket or on a belt. It offers the Fitbit Zip in five colors with a replaceable watch battery that lasts up to six months.
The Company's Fitbit One is its clippable wireless tracker that tracks floors climbed and sleep in addition to daily steps, distance, calories burned and active minutes. Fitbit Flex is the Company's wristband-style tracker that tracks steps, distance, calories burned, active minutes and sleep. Fitbit Flex 2 is its fitness wristband automatically tracks pool swims, including laps, duration and calories burned in the Fitbit Application. Fitbit Charge is a wireless activity and sleep wristband that tracks steps, distance, calories burned, active minutes, floors climbed and sleep. Fitbit Charge HR is a wireless heart rate and activity wristband that has the features available on the Fitbit Charge and also includes its PurePulse heart rate tracking technology and SmartTrack automatic exercise recognition. Its Fitbit Alta offers call, text and calendar notifications when paired with the user's phone and SmartTrack automatic exercise recognition. Its Fitbit Charge 2 is a wireless heart rate and activity wristband that is connected GPS through a user's smartphone, PurePulse heart rate tracking, and SmartTrack automatic exercise recognition.
Fitbit Surge is the Company's fitness super watch that combines features of a GPS watch, heart rate tracker, activity tracker and smartwatch. Aria is its Wi-Fi connected scale that tracks weight, body fat percentage and BMI. Fitbit Blaze is a smart fitness watch that combines features of a smartwatch, heart rate tracker and activity tracker. Fitbit Blaze includes features, such as FitStar on-screen workouts, connected GPS through a user's smartphone's GPS, PurePulse heart rate tracking and SmartTrack automatic exercise recognition. Fitbit Accessories include bands and frames for Fitbit Blaze, bands for Fitbit Charge 2, Fitbit Alta, Fitbit Flex 2 and Fitbit Flex, bangles and pendants for Fitbit Flex 2, colored clips for Fitbit One and Fitbit Zip, device charging cables, wireless sync dongles, band clasps, sleep bands and Fitbit apparel.
The Company competes with Garmin, Jawbone, Misfit, Adidas, Under Armour, Fossil, Movado, Apple, Google, LG, Microsoft, Samsung and Xiaomi.
199 Fremont St Fl 14
SAN FRANCISCO CA 94105-2253
Company Web Links
- Fitbit results beat Street as demand for wearable devices climb
- UPDATE 2-Fitbit results beat Street as demand for wearable devices climb
- Fitbit posts smaller quarterly loss
- Fitbit replaces auditor PricewaterhouseCoopers with Grant Thornton
- Fitbit launches lower-cost fitness devices to combat Samsung, Apple