Profile: Liberty Media Corp (FWONA.O)
19 Mar 2019
Liberty Media Corporation, incorporated on August 10, 2012, owns interests in subsidiaries and other companies, which are engaged in the media and entertainment industries. The Company's principal businesses and assets include its consolidated subsidiaries Sirius XM Holdings Inc. (SIRIUS XM) and Braves Holdings, LLC (Braves Holdings), and its equity affiliate Live Nation Entertainment, Inc. (Live Nation). The Company's segments are SIRIUS XM, and Corporate and other. SIRIUS XM provides a subscription-based satellite radio service. Through its subsidiaries and affiliates, the Company principally operates in North America. The Company also owns a portfolio of minority equity investments in media companies, including Time Warner, Inc. and Viacom, Inc.
SIRIUS XM transmits music, sports, entertainment, comedy, talk, news, traffic and weather channels, as well as infotainment services, in the United States on a subscription fee basis through two satellite radio systems. Subscribers can also receive music and other channels, plus features, such as Sirius XM On Demand and MySXM, over its Internet radio service, including through applications for mobile devices. As of December 31, 2016, SIRIUS XM had approximately 31.3 million subscribers. SIRIUS XM offers discounts for prepaid and subscription plans, as well as discounts for multiple subscriptions. SIRIUS XM also derives revenue from activation and other fees, the sale of advertising on select non-music channels, the direct sale of satellite radios and accessories, and other ancillary services, such as weather, traffic and data services. SIRIUS XM's satellite radios are distributed through automakers, retail stores and through its Website. SIRIUS XM also provides connected vehicle applications and services. SIRIUS XM offers a programming lineup of commercial-free music, sports, entertainment, comedy, talk, news, traffic and weather, including selection of music genres, ranging from rock, pop and hip-hop to country, dance, jazz, Latin and classical; live play-by-play sports from leagues and colleges; a multitude of talk and entertainment channels for a range of audiences; a range of national, international and financial news, and exclusive limited run channels.
SIRIUS XM streams select music and non-music channels over the Internet. Its Internet radio service also includes channels and features that are not available on its satellite radio service. Access to its Internet radio service is offered to subscribers for a fee. SIRIUS XM also offers applications to allow consumers to access its Internet radio service on smartphones and tablet computers. SiriusXM Internet Radio offers listeners programming discovery and the ability to connect with content playing across SIRIUS XM's commercial-free music, sports, comedy, news, talk and entertainment channels or available through SiriusXM On Demand. SiriusXM On Demand offers SIRIUS XM's Internet radio subscribers listening on its online media player and on smartphones the ability to choose their favorite episodes from a catalog of content to listen to whenever they want. MySXM permits subscribers listening on SIRIUS XM's Internet radio service to personalize SIRIUS XM's existing commercial-free music and comedy channels. As of December 31, 2016, channel-specific sliders allowed users to create over 100 variations of each more than 50 channels by adjusting characteristics, such as library depth, familiarity, music style, tempo, region and other channel-specific attributes.
SIRIUS XM distributes satellite radios through the sale and lease of new vehicles. SIRIUS XM's satellite radio systems have three components: satellites, terrestrial repeaters and other satellite facilities; studios, and radios. SIRIUS XM provides its service through a fleet of five orbiting satellites, two in the Sirius system, FM-5 and FM-6, and three in the XM system, XM-3, XM-4 and XM-5. SIRIUS XM's XM-5 satellite serves as a spare for both the XM and Sirius systems. As of December 31, 2016, SIRIUS XM operated over 1,000 terrestrial repeaters as part of its systems across the United States. SIRIUS XM also provides connected vehicle services. SIRIUS XM offers a portfolio of location-based services through two-way wireless connectivity. SIRIUS XM also holds an interest in the satellite radio services offered in Canada through its investment in Sirius XM Canada Holdings, Inc. Certain of SIRIUS XM's music channels are offered as part of certain programming packages on the DISH Network satellite television service. SIRIUS XM offers Travel Link, a suite of data services that includes graphical weather, fuel prices, sports schedules and scores, and movie listings. SIRIUS XM also offers services that provide graphic information as to road closings, traffic flow and incident data to consumers with compatible in-vehicle navigation systems. SIRIUS XM offers various real-time weather services.
Braves Holdings is an indirect owner and operator of the Major League Baseball (MLB) club the Atlanta Braves (Braves, the club and the team) and certain assets and liabilities associated with the Braves' stadium and Braves Holdings' mixed use development project. The Braves offer single game tickets, as well as various season ticket packages. The club created six pricing tiers per seat, based upon various factors, including the day of the week, date and opposing team. The Braves has also introduced digital ticketing, which allows the club to track data, put parameters on resales, and provide paperless benefits to its consumers. The Braves work with a range of corporate sponsors to facilitate advertising and promotional opportunities both at Turner Field and the SunTrust Park. The Braves also enter into long-term licensing agreements for advertising rights with respect to various suites and hospitality spaces. The Braves' marketing department works with the club's sponsors to offer contests, sweepstakes and additional entertainment and promotional opportunities during Braves home games, and the club allows the Braves name and logo to be used in connection with certain local promotional activities. The Braves also coordinate advertising placement through the Braves Radio Network.
As of December 31, 2016, the Braves were associated with six minor league teams located in the United States, over five of which were owned by Braves Holdings. The Braves also operate a baseball academy in the Dominican Republic under the Dominican Summer League. Braves Holdings has operating rights to Turner Field. Turner Field had 50,000 seats, 58 private suites and four private membership clubs: the 755 Club, the SunTrust Club, the Superior Plumbing Club and the Georgia's Own Credit Union Club, as of December 31, 2016. Braves Holdings is constructing on a stadium complex, SunTrust Park, located in Cobb Country, Georgia. Braves Holdings, through affiliated entities and third party development partners, is in the process of developing land around the ballpark for a mixed-use complex, known as The Battery Atlanta, which is expected to feature retail, residential, office, hotel and entertainment opportunities. Champion Stadium in Lake Buena Vista, Florida is the Braves' spring training facility, and the playing facility of the Braves' Rookie League affiliate GCL Braves. As of December 31, 2016, the Champion Stadium featured four luxury sky boxes and more than 9,500 seats.
Live Nation is a live entertainment company. It operates through four business segments: Concerts, Ticketing, Artist Nation, and Sponsorship & Advertising. Live Nation's Concerts segment involves the promotion of live music events in their owned or operated venues and in rented third-party venues, the operation and management of music venues and the production of music festivals across the world. Live Nation promotes live music events, including artists, such as Beyonce, Coldplay, Guns N' Roses, Bruce Springsteen & the E Street Band, Drake and Adele, and through festivals, such as Austin City Limits, Lollapalooza, Electric Daisy Carnival, V Festival, Rock Werchter and Reading.
Live Nation's Sponsorship & Advertising segment employs a sales force that creates and maintains relationships with sponsors, through a combination of strategic, international, national and local opportunities that allow businesses to reach customers through its concert, venue, festivals and ticketing assets, including advertising on Live Nation Websites. Live Nation works with its corporate clients to help create marketing programs that drive their business goals and connect their brands directly with fans and artists. Live Nation also develops, books and produces custom events or programs for its clients' specific brands, which are experienced by the clients' consumers. These custom events can involve live music events with talent and media, using both online and traditional outlets.
Live Nation's Ticketing segment is an agency business that sells tickets for events on behalf of its clients and retains a fixed fee or a percentage of the total convenience charge and order processing fee for its services. Live Nation sells tickets for its events and also for third-party clients across multiple live event categories, providing ticketing services for arenas, stadiums, amphitheaters, music clubs, concert promoters, professional sports franchises and leagues, college sports teams, performing arts venues, museums and theaters. Live Nation sells tickets through a Websites, mobile applications, ticket outlets and telephone call centers. Live Nation's Ticketing segment also manages its online activities, including enhancements to its Websites and bundled product offerings. Live Nation's Artist Nation segment provides management services to music artists in exchange for a commission on the earnings of these artists. The Artist Nation segment also creates and sells merchandise for music artists at live performances, to retailers and directly to consumers through the Internet.
The Company competes with Verizon Telematics, General Motors, Amazon, Apple, Google Play, Pandora, Spotify and iHeartRadio.
Liberty Media Corp
12300 Liberty Blvd
ENGLEWOOD CO 80112-7009
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