Profile: General Mills Inc (GIS)
22 May 2019
General Mills, Inc., incorporated on June 20, 1928, is a manufacturer and marketer of branded consumer foods and pet food products sold through retail stores. The Company is a supplier of branded and unbranded consumer food products to the North American foodservice and commercial baking industries. It also provides pet food products through its subsidiary Blue Buffalo Pet Products Inc. The Company has four segments: U.S. Retail, International, Pet operating, and Convenience Stores and Foodservice. The Company offers a range of food products with a focus on categories, including ready-to-eat cereal; convenient meals, including meal kits, ethnic meals, pizza, soup, side dish mixes, frozen breakfast and frozen entrees; snacks, including grain, fruit and savory snacks, nutrition bars and frozen hot snacks; yogurt, and super-premium ice cream. The Company's other product categories include baking mixes and ingredients, and refrigerated and frozen dough. The Company's products are marketed under various brands, which include Annie's, Betty Crocker, Bisquick, Bugles, Cascadian Farm, Cheerios, Chex, Cinnamon Toast Crunch, Cocoa Puffs, Cookie Crisp, Fiber One, Food Should Taste Good, Fruit by the Foot, Fruit Gushers, Fruit Roll-Ups, Gardetto's, Go-Gurt, Gold Medal, Golden Grahams, Haagen-Dazs, Helpers, Jeno's, Jus-Rol, Kitano, Kix, La Saltena, Larabar, Latina, Liberte, Lucky Charms, Muir Glen, Nature Valley, Oatmeal Crisp, Old El Paso, Pillsbury, Progresso, Raisin Nut Bran, Total, Totino's, Trix, Wanchai Ferry, Wheaties, Yoki and Yoplait. It also provides food products for dogs and cats through its subsidiary.
The Company's U.S. Retail segment reflects business with a range of grocery stores, mass merchandisers, membership stores, natural food chains, drug, dollar and discount chains, and e-commerce grocery providers operating throughout the United States. The U.S. Retail segment consists of product categories, including ready-to-eat cereals, refrigerated yogurt, soup, meal kits, refrigerated and frozen dough products, dessert and baking mixes, frozen pizza and pizza snacks, grain, fruit and savory snacks, and a range of organic products, including meal kits, granola bars and cereal.
The Company's International segment consists of retail and foodservice businesses outside of the United States. The International segment consists of product categories, including ready-to-eat cereals, shelf stable and frozen vegetables, meal kits, refrigerated and frozen dough products, dessert and baking mixes, frozen pizza snacks, refrigerated yogurt, grain and fruit snacks, and super-premium ice cream and frozen desserts. The Company sells super-premium ice cream and frozen desserts directly to consumers through retail shops. Its International segment also includes products manufactured in the United States for export, mainly to Caribbean and Latin American markets, as well as products it manufactures for sale to its international joint ventures.
The Company through its newly owned subsidiary is engaged in providing food products for dogs and cats. The Company provides pet foods on the basis of life stage; type of food, which include dry foods, wet foods and treats. It also provides meat-rich products, diet foods, natural and grain-free food products for dogs and cats.
Convenience Stores and Foodservice
The Company's Convenience Stores and Foodservice segment's product categories include ready-to-eat cereals, snacks, refrigerated yogurt, frozen meals, unbaked and fully baked frozen dough products, and baking mixes. It sells to distributors and operators in various customer channels, including foodservice, convenience stores, vending and supermarket bakeries. The Convenience Stores and Foodservice segment's operations are located in the United States.
General Mills Inc
Number One General Mills Blvd
MINNEAPOLIS MN 55426
Company Web Links
- Price hikes drive General Mills profit beat, forecast raise
- UPDATE 3-Price hikes drive General Mills profit beat, forecast raise
- General Mills quarterly sales rise, lifts full-year profit forecast
- General Mills second-quarter profit jumps on tighter costs, price hikes
- UPDATE 3-General Mills 2nd-qtr profit jumps on tighter costs, price hikes